US 11,816,698 B2
Methods and apparatus for audience and impression deduplication
Michael R. Sheppard, Holland, MI (US); DongBo Cui, New York, NY (US); Diane Morovati Lopez, West Hills, CA (US); and Molly Poppie, Arlington Heights, IL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Oct. 6, 2022, as Appl. No. 17/961,381.
Application 17/961,381 is a continuation of application No. 17/008,263, filed on Aug. 31, 2020, granted, now 11,481,802.
Prior Publication US 2023/0105467 A1, Apr. 6, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0242 (2023.01)
CPC G06Q 30/0246 (2013.01) 20 Claims
OG exemplary drawing
 
1. A system comprising:
memory;
programmable circuitry; and
instructions stored in memory, the instructions to cause the programmable circuitry to:
determine a union of at least first and second marginal audiences of media based on panel data and census data, the panel data including a panel impression count and a panel audience size, and the census data including a census impression count, wherein the first marginal audience includes a first audience member and a second audience member, the second marginal audience includes the first audience member and does not include the second audience member, the union of the at least the first and second marginal audiences includes a first non-duplicate count of the first audience member and a second non-duplicate count of the second audience member, the panel impression count based on cookies;
determine a census audience size of the at least the first and second marginal audiences based on the panel impression count and the panel audience size;
determine a union census audience size based on the census audience size, the union census audience size corresponding to an overlap between the at least the first and second marginal audiences; and
generate a report including the census audience size and the union census audience size, the census audience size indicative of audience members that are represented in the census data and that accessed the media, and the union census audience size indicative of audience members that are represented in the census data and represented in the overlap between the at least the first and second marginal audiences that accessed the media.