US 11,812,083 B2
Techniques for pushing personalized storefront ads using digital TV
Luke Fay, San Diego, CA (US)
Assigned to Sony Corporation, Tokyo (JP)
Filed by Sony Corporation, Tokyo (JP)
Filed on Feb. 14, 2020, as Appl. No. 16/791,751.
Prior Publication US 2021/0258625 A1, Aug. 19, 2021
Int. Cl. H04N 21/81 (2011.01); H04N 21/2668 (2011.01); H04N 21/214 (2011.01); H04N 21/414 (2011.01); H04N 21/236 (2011.01)
CPC H04N 21/2668 (2013.01) [H04N 21/2143 (2013.01); H04N 21/236 (2013.01); H04N 21/41407 (2013.01); H04N 21/812 (2013.01)] 18 Claims
OG exemplary drawing
 
1. A digital television apparatus comprising:
at least one transmitter assembly in a first retail outlet and comprising:
at least one processor programmed with instructions to:
broadcast on a first digital television channel at least a first advertisement pertaining to the first retail outlet that is receivable by at least a first mobile device as the first mobile device is proximate the first retail outlet;
the first digital television channel comprising a first frequency, the system further comprising at least one transmitter assembly in a second retail outlet and comprising:
at least one processor programmed with instructions to:
receive from the first mobile device a signal comprising at least first user information; and
responsive to the signal from the first mobile device, transmit on a second digital television channel comprising a second frequency to the first mobile device at least a second advertisement.