CPC G06Q 30/0254 (2013.01) [G06F 16/2237 (2019.01); G06F 16/2264 (2019.01); G06F 16/285 (2019.01); G06Q 30/0255 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0264 (2013.01); G06Q 30/0277 (2013.01)] | 7 Claims |
1. A system having an item placement configuration component to generate a recommended placement for a digital content item, the system comprising:
means for receiving a request for the recommended placement of the digital content item;
means for ascertaining an item type of the digital content item and an entity associated with the digital content item;
means for obtaining a multi-domain taxonomy for the item type, the multi-domain taxonomy describing how different entities relate to one another based on digital content items;
means for identifying a multi-dimensional vector that represents the entity within the multi-domain taxonomy, each dimension of the multi-dimensional vector corresponding to a grouping of digital content items and being quantified by a value indicating a degree of relevance between the entity and the grouping of digital content items;
means for identifying at least one of the different entities as being a similar entity by:
generating a mapping of the multi-domain taxonomy by embedding each of the different entities as a point in two-dimensional or three-dimensional space using a t-distributed stochastic neighbor embedding method; and
embedding the multi-dimensional vector into the mapping of the multi-domain taxonomy using the t-distributed stochastic neighbor embedding method; and
means for outputting a display of:
the recommended placement for the digital content item based on historic item placement configurations associated with the similar entity and independent of information specifying a cost threshold or an intended performance metric associated with placement of the digital content item;
an indication of the similar entity; and
at least one performance metric for the similar entity.
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