CPC G06N 5/04 (2013.01) [G06Q 30/0201 (2013.01)] | 20 Claims |
1. A method, comprising:
obtaining, by a server from a client device, interaction data comprising one or more touchpoints concerning one or more user interactions between a user and a website operating on the client device to access an account associated with an operator of the server, wherein a touchpoint includes information about what is conveyed during the one or more user interactions between the user and the website;
identifying, by the server, a plurality of patterns based on the interaction data concerning a plurality of user interactions of a plurality of users with a plurality of touchpoints including the one or more user interactions of the user with the one or more touchpoints;
applying a parameter to filter the plurality of patterns;
evaluating the filtered plurality of patterns based on an evaluation criterion; and
applying a feedback loop based on the evaluation of the filtered plurality of patterns to modify the parameter or adjust a user experience including a sequence of touchpoints associated with the user.
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