US 11,810,004 B2
Optimizing user experiences using a feedback loop
Weiyan Sun, Carrollton, TX (US); Rohit Sarin, Dallas, TX (US); Elizabeth Claire Maue, Dallas, TX (US); and Dustin Douglas, Plano, TX (US)
Assigned to Capital One Services, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on Jun. 17, 2020, as Appl. No. 16/903,836.
Prior Publication US 2021/0397984 A1, Dec. 23, 2021
Int. Cl. G06N 5/04 (2023.01); G06Q 30/0201 (2023.01)
CPC G06N 5/04 (2013.01) [G06Q 30/0201 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
obtaining, by a server from a client device, interaction data comprising one or more touchpoints concerning one or more user interactions between a user and a website operating on the client device to access an account associated with an operator of the server, wherein a touchpoint includes information about what is conveyed during the one or more user interactions between the user and the website;
identifying, by the server, a plurality of patterns based on the interaction data concerning a plurality of user interactions of a plurality of users with a plurality of touchpoints including the one or more user interactions of the user with the one or more touchpoints;
applying a parameter to filter the plurality of patterns;
evaluating the filtered plurality of patterns based on an evaluation criterion; and
applying a feedback loop based on the evaluation of the filtered plurality of patterns to modify the parameter or adjust a user experience including a sequence of touchpoints associated with the user.