CPC G06F 40/143 (2020.01) [G06F 3/0485 (2013.01); G06F 3/0488 (2013.01); G06F 3/04812 (2013.01); G06F 40/106 (2020.01); G06Q 30/02 (2013.01); G11B 27/005 (2013.01); G11B 27/031 (2013.01); G11B 27/036 (2013.01); G11B 27/102 (2013.01); G11B 27/11 (2013.01); G11B 27/3081 (2013.01); H04N 21/431 (2013.01); H04N 21/4333 (2013.01); H04N 21/44204 (2013.01); H04N 21/47217 (2013.01); H04N 21/482 (2013.01); H04N 21/812 (2013.01); H04L 67/02 (2013.01)] | 20 Claims |
1. A method for serving interactive advertising content, the method comprising:
loading an image into an image player inserted into an electronic document rendered within a window of a display of a computing device associated with a user, the image comprising advertising content representing a subject distinct from a second subject of content presented within the electronic document;
at the image player:
during a first scroll event:
detecting relocation of the image player from an initial vertical position to a first vertical position within the window; and
rendering a first region of the image within the image player, the first region assigned to the first vertical position within the window; and
during a second scroll event:
detecting relocation of the image player, at a first scroll rate, along a sequence of vertical positions from the first vertical position to a second vertical position above the first vertical position within the window; and
rendering a sequence of regions, from the first region to a second region, of the image, at a first rate proportional to the first scroll rate of the second scroll event, the sequence of regions assigned to the sequence of vertical positions of the image player within the window; and
characterizing user engagement based on a characteristic of the first scroll event.
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