CPC H04N 21/812 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0251 (2013.01); H04N 21/2668 (2013.01)] | 20 Claims |
1. A method comprising:
receiving demographic data associated with a plurality of zones, wherein each zone of the plurality of zones is associated with a regional audience;
causing, based on the demographic data, presentation of information associated with placement of media content, wherein the information indicates at least:
a first cost for a targeted reach based on optimizing a rotation nationally,
a second cost for the targeted reach based on optimizing the first rotation for each zone of the plurality of zones, and
a yield percentage increase or decrease between the first cost and the second cost; and
determining, based on the information and one or more parameters configured for placement of the media content, an optimized rotation of the media content that satisfies at least in part one or more goals indicated by the one or more parameters.
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