US 11,758,242 B2
Targeting television advertisements based on automatic optimization of demographic information
Gerrit Niemeijer, Maplewood, NJ (US); and Seth Haberman, New York, NY (US)
Assigned to FreeWheel Media, Inc., Philadelphia, PA (US)
Filed by FreeWheel Media, Inc., Philadelphia, PA (US)
Filed on Mar. 3, 2021, as Appl. No. 17/249,513.
Application 17/249,513 is a continuation of application No. 12/793,187, filed on Jun. 3, 2010, granted, now 10,972,805.
Claims priority of provisional application 61/183,928, filed on Jun. 3, 2009.
Prior Publication US 2021/0337281 A1, Oct. 28, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); G06Q 30/02 (2023.01); H04N 21/2668 (2011.01); G06Q 30/0251 (2023.01)
CPC H04N 21/812 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0251 (2013.01); H04N 21/2668 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving demographic data associated with a plurality of zones, wherein each zone of the plurality of zones is associated with a regional audience;
causing, based on the demographic data, presentation of information associated with placement of media content, wherein the information indicates at least:
a first cost for a targeted reach based on optimizing a rotation nationally,
a second cost for the targeted reach based on optimizing the first rotation for each zone of the plurality of zones, and
a yield percentage increase or decrease between the first cost and the second cost; and
determining, based on the information and one or more parameters configured for placement of the media content, an optimized rotation of the media content that satisfies at least in part one or more goals indicated by the one or more parameters.