US 11,756,069 B2
Methods and apparatus to group advertisements by advertisement campaign
Ronan Heffernan, Wesley Chapel, FL (US); Chad A. Hage, Clearwater, FL (US); and Ayaz Hemani, Tampa, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Dec. 6, 2021, as Appl. No. 17/543,600.
Application 17/543,600 is a continuation of application No. 16/515,964, filed on Jul. 18, 2019, granted, now 11,195,200.
Application 16/515,964 is a continuation of application No. 14/988,273, filed on Jan. 5, 2016, granted, now 10,366,404, issued on Jul. 30, 2019.
Claims priority of provisional application 62/216,480, filed on Sep. 10, 2015.
Prior Publication US 2022/0092632 A1, Mar. 24, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0241 (2023.01); G06V 10/56 (2022.01); G06V 20/40 (2022.01); G06F 18/22 (2023.01); G06F 18/24 (2023.01); G06V 10/74 (2022.01); G06V 10/764 (2022.01)
CPC G06Q 30/0241 (2013.01) [G06F 18/22 (2023.01); G06F 18/24 (2023.01); G06V 10/56 (2022.01); G06V 10/761 (2022.01); G06V 10/764 (2022.01); G06V 20/40 (2022.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus to group advertisements by advertisement campaign, the apparatus comprising:
memory;
machine-readable instructions; and
processor circuitry to execute the machine-readable instructions to:
determine pixel color values from a first image of a reference advertisement of an advertisement campaign by accessing values associated with the first image;
generate adjusted pixel color values by removing bits from the pixel color values associated with the first image;
determine a first color proportion corresponding to the first image based on the adjusted pixel color values;
associate the first color proportion with the advertisement campaign; and
identify a second advertisement as associated with the advertisement campaign based on a second color proportion of a second image of the second advertisement relative to the first color proportion, the second advertisement different than the reference advertisement.