| US 7,580,855 B2 | ||
| Computer-implemented apparatus and method for generating a tailored promotion | ||
| Richard Fernandes, Norwalk, Conn. (US) | ||
| Assigned to Webloyalty.com, Norwalk, Conn. (US) | ||
| Filed on Feb. 28, 2000, as Appl. No. 9/514,946. | ||
| Prior Publication US 2003/0040958 A1, Feb. 27, 2003 | ||
| Int. Cl. G06Q 30/00 (2006.01) | ||
| U.S. Cl. 705—14 | 13 Claims |
| 1. A computer-implemented electronic commerce apparatus for generating a tailored promotion of goods and/or services offered
by a subscriber to said apparatus based on personal consumer preferences for presentation by said subscriber to a consumer
over a distributed communication network, comprising:
a connection to said distributed communication network;
a database of goods and/or service promotion data pertaining to goods and/or services offered by subscribers to said apparatus;
and
a consumer information storage, said consumer information storage including a consumer identifier storage for storing consumer
identifier information identifying individual consumers, and including for each stored consumer identifier activity information
pertaining to network sites accessed by said individual consumers and associated with individual consumers;
wherein said electronic commerce apparatus receives said activity information, stores said activity information in said consumer
information storage by individual consumer, receives from a particular subscriber network site consumer identifier information
associated with a consumer requesting access to that subscriber network site, uses said stored activity information in conjunction
with said goods and/or services promotion data in said database to create a tailored promotion of goods and/or services offered
by said particular subscriber network site in response to said received consumer identifier information, and transmits said
tailored promotion to said particular subscriber network site for presentation to said consumer.
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