receiving a selection of a message edit action, wherein the message edit action is one of a plurality of message edit actions and a first number of the plurality of message edit actions change data associated with bubble messages and a second number of the plurality of message edit actions terminate bubble message editing;

determining whether the message edit action is associated with one or more lockable bubble message features;

determining that a lockable bubble message feature of the message edit action is a locked bubble message feature;

providing an indication that the lockable bubble message feature is locked;

providing an option to purchase bubble message feature unlock keys to unlock the lockable bubble message feature;

receiving input related to unlocking the lockable bubble message feature;

creating a personalized graphical message with the message edit action after the lockable bubble message feature is unlocked, the created personalized graphical message comprising:

message text; and

a graphical message shape specification, the graphical message shape specification specifying a shape of the created personalized graphical message when displayed to which a graphical message open animation provides a transition in response to recipient interaction with a displayed notification of the created personalized graphical message; and

seamlessly sending the created personalized graphical message to at least one recipient.