CPC H04N 21/44204 (2013.01) [H04N 21/4532 (2013.01); H04N 21/4667 (2013.01); H04N 21/812 (2013.01)] | 13 Claims |
1. A method for reducing or preventing ad fatigue, comprising:
receiving a request from a user to display one or more media assets;
generating a media asset for display;
interrupting the display of the media asset;
generating for display a first ad for a product or service, wherein metadata of the first ad comprises a first set of parameter values for respective parameter types;
initiating a first timer such that the first ad for the product or service is not displayed again to the user within a first predetermined time period on at least one media platform;
determining whether a user views or skips the first ad for the product or service;
retrieving a user profile;
updating the user profile in dependence upon whether the user viewed or skipped the first ad for the product or service;
modifying the first ad by changing one or more of the first set of parameter values to produce a second ad for the product or service, wherein metadata of the second ad comprises a second set of parameter values for the respective parameter types, the second set of parameter values being selected in dependence upon the updated user profile;
generating the second ad for display; and
initiating a second timer such that an ad for the product or service is not displayed again to the user within a second predetermined time period on at least one media platform, the second time period being longer than the first time period.
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