CPC H04L 63/0428 (2013.01) [G06F 21/6254 (2013.01); G06Q 30/02 (2013.01); H04L 63/0421 (2013.01); H04L 63/0807 (2013.01); H04L 63/10 (2013.01); H04N 21/2407 (2013.01); H04N 21/258 (2013.01); H04N 21/25875 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/41265 (2020.08); H04N 21/44222 (2013.01); H04N 21/835 (2013.01); H04L 2209/42 (2013.01)] | 20 Claims |
1. A method comprising:
receiving, by a content consumption data collection service, at least one message corresponding to presentation of content at a user device, wherein the at least one message comprises an identifier associated with the user device, and wherein the identifier is anonymous to the content consumption data collection service and transparent to a demographic data collection service;
determining, based on the at least one message, data associated with the presentation of the content at the user device;
determining, based on the identifier, demographic data associated with the user device; and
generating, based on the demographic data and the data associated with the presentation of the content at the user device, ratings data associated with the presentation of the content.
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