CPC G07F 17/3223 (2013.01) [G07F 17/32 (2013.01); G07F 17/3286 (2013.01); G07F 17/34 (2013.01)] | 20 Claims |
1. An apparatus comprising:
at least one processor configured to control:
receiving an indication of a predetermined location in a predetermined area at which an opportunity to present a promotion on a mobile computing device may occur in the future;
submitting a bid for the opportunity to present the promotion on the mobile computing device in the future, the bid including a monetary amount;
receiving an indication that the bid has been accepted;
generating data from which to present the promotion, based on a comparison of content of the promotion with content items that are to be displayed in a portion of a game at a plurality of areas on a display screen when the promotion is to be presented, in which the comparison determines the content of the promotion is permissible to be displayed in the portion of the game in a first area of the plurality of areas and is not permissible to be displayed in the portion of the game in a second area of the plurality of areas, in which the first area is different from the second area;
transmitting the data to a server; and
receiving from the server an indication that the promotion has been presented by a mobile computing device at the predetermined location.
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