US 11,704,373 B2
Methods and systems for generating custom content using universal deep linking across web and mobile applications
Kristina Bailey, McLean, VA (US); and Andrew Rosenbaum, McLean, VA (US)
Assigned to Capital One Services, LLC, McLean, VA (US)
Filed by Capital One Services, LLC, McLean, VA (US)
Filed on Jan. 13, 2021, as Appl. No. 17/147,876.
Application 17/147,876 is a continuation of application No. 16/821,720, filed on Mar. 17, 2020, granted, now 10,922,372.
Prior Publication US 2021/0294864 A1, Sep. 23, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06F 16/9535 (2019.01); G06F 16/957 (2019.01); G06F 16/955 (2019.01)
CPC G06F 16/9535 (2019.01) [G06F 16/9558 (2019.01); G06F 16/9577 (2019.01)] 20 Claims
OG exemplary drawing
 
1. A system for generating customized content on a website or mobile application through a hyperlink, the system comprising:
a feature registry, wherein the feature registry is a centralized catalog for feature providers to register native applications and add and configure features for toggling and throttling in the native applications; and
control circuitry configured to:
receive a feature registry request from a feature registry application on a local device, wherein the feature registry request is generated by the local device in response to a user selection of an anchor link for hyperlink content associated with the feature registry application, and wherein the user selection of the anchor link causes a web browser to load the feature registry application;
in response to receiving the feature registry request, retrieve a description of the hyperlink content from the feature registry application on the local device, wherein the description of the hyperlink content comprises a feature reference assigned by the feature registry application provider, for the feature registry;
filter, using a machine learning model, available features on a feature registry based on the description of the hyperlink content;
select a customized feature from the filtered available features; and
populate a feature template of a native application on a local device with the customized feature.