| US 7,555,477 B2 | ||
| Paid content based on visually illustrative concepts | ||
| Oliver Bayley, Pacifica, Calif. (US); Liang-Yu (Tom) Chi, San Francisco, Calif. (US); Samantha Marie Tripodi, San Francisco, Calif. (US); and Karon A. Weber, San Francisco, Calif. (US) | ||
| Assigned to Yahoo! Inc., Sunnyvale, Calif. (US) | ||
| Filed on Dec. 05, 2006, as Appl. No. 11/635,247. | ||
| Prior Publication US 2008/0133483 A1, Jun. 05, 2008 | ||
| This patent is subject to a terminal disclaimer. | ||
| Int. Cl. G06F 17/30 (2006.01); G06F 17/00 (2006.01) | ||
| U.S. Cl. 707—3 [707/104.1] | 27 Claims |
| 8. A computerized method for providing relevant paid content, the method comprising:
receiving a search request;
determining a plurality of contextual uses associated with the search request, wherein contextual uses comprise majority and
minority contextual uses associated with the search request;
determining type of content suitable to represent each of the determined contextual uses; and
identifying at least one paid content relevant for each of the determined contextual uses.
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