US 11,681,766 B2
Preserving contextual relevance of content
Mohit Goenka, Santa Clara, CA (US); Ashish Khushal Dharamshi, Sunnyvale, CA (US); and Nikita Varma, Milpitas, CA (US)
Assigned to Yahoo Assets LLC, New York, NY (US)
Filed by Verizon Media Inc., New York, NY (US)
Filed on Jun. 21, 2021, as Appl. No. 17/353,458.
Application 17/353,458 is a continuation of application No. 15/721,550, filed on Sep. 29, 2017, granted, now 11,042,596.
Prior Publication US 2021/0312003 A1, Oct. 7, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/9535 (2019.01); H04L 51/063 (2022.01); H04L 51/10 (2022.01); G06Q 10/04 (2023.01); G11B 27/34 (2006.01); G06F 16/435 (2019.01); G06F 16/2457 (2019.01)
CPC G06F 16/9535 (2019.01) [G06F 16/24575 (2019.01); G06F 16/435 (2019.01); G06Q 10/04 (2013.01); G11B 27/34 (2013.01); H04L 51/063 (2013.01); H04L 51/10 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method of presenting one or more content items to a user of a device comprising a processor, the method comprising:
executing, by the processor, instructions that cause the device to:
identify a content item transmitted to the user;
examine a personal data set of the user to identify a personal context that describes a relevance of the content item to the user, wherein the personal data set comprises at least one of a user profile, one or more user interests, one or more events attended by the user or one or more social network relationships associated with the user;
store a content item record of (i) the content item and (ii) a personal context annotation of the personal context of the content item to the user; and
present the content item to the user by:
retrieving the personal context annotation of the personal context from the content item record; and
presenting to the user, with the content item, the personal context annotation of the personal context of the content item.