| 1. A printing apparatus capable of printing an image on a printing medium by using at least black pigment ink and black dye
ink, the apparatus comprising:
a selecting unit that selects either a single side print mode in which one side of the printing medium is printed or a double
side print mode in which both sides of the printing medium are printed; and
print control means that executes a process for printing by using a first amount of the black pigment ink without using the
black dye ink based on black image data to express a predetermined density level when the single side print mode is selected
by said selecting unit, and that executes a process for printing by using a second amount of the black pigment ink and a third
amount of the black dye ink based on the black image data to express the predetermined density level when the double side
print mode is selected by said selecting unit, the second amount being less than the first amount.
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