defining standards for an alternative hypertext protocol, wherein the alternative hypertext protocol standards are identical to Hypertext Transfer Protocol (HTTP) standards but with use of a unique predefined Uniform Resource Identifier (URI) scheme;

defining, on a web server connected to the internet, content on a web server to be delivered via HTTP, the web server being configured to establish HTTP connections through a first port and to establish alternative hypertext protocol connections through a second port;

defining quick-to-download content on the web server to be delivered via the alternative hypertext protocol, wherein the quick-to-download content contains a subset of the content to be delivered via HTTP;

making available the content on the first port of the web server through HTTP;

making available the quick-to-download content on the second port of the web server through the alternative hypertext protocol;

establishing an internet connection on the second port of the web server responsive to the web server receiving a request for data with the alternative hypertext protocol from a client, the alternative hypertext protocol request initiated by the client through use of an URI address containing the unique predefined URI scheme of the alternative hypertext protocol; and

transferring from the web server the quick-to-download content via the alternative hypertext protocol through the internet connection on the second port of the web server.