| US 7,509,025 B2 | ||
| Information playback apparatus and electronic POP advertising apparatus | ||
| Yoshio Ochiai, Saitama (Japan); Yasufumi Shinagawa, Saitama (Japan); and Koni Saito, Tokyo (Japan) | ||
| Assigned to Sony Corporation, (Japan) | ||
| Filed on Apr. 11, 2005, as Appl. No. 11/102,988. | ||
| Application 11/102988 is a division of application No. 09/810014, filed on Mar. 16, 2001, granted, now 7,099,568. | ||
| Claims priority of application No. P2000-078460 (JP), filed on Mar. 21, 2000; and application No. P2000-308322 (JP), filed on Oct. 06, 2000. | ||
| Prior Publication US 2005/0180734 A1, Aug. 18, 2005 | ||
| Int. Cl. H04N 7/00 (2006.01); H04N 5/91 (2006.01) | ||
| U.S. Cl. 386—95 [386/46] | 4 Claims |
| 1. An electronic point of purchase (POP) advertising apparatus comprising:
a sensor unit including a sensor for detecting a person, and an electronic advertising unit capable of presenting a predetermined
POP advertisement in response to detection by said sensor unit,
wherein said electronic advertising unit includes:
storing means for storing a plurality of POP advertisements;
selection means for selecting a particular POP advertisement from said plurality of stored POP advertisements; and
output means for outputting said particular POP advertisement in response to a detection signal output from said sensor unit,
and
wherein said output means starts a POP advertisement outputting operation when said sensor detects said person and ends said
operation after presenting a unit of said POP advertisement described in a file a predetermined number of times.
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