a server in communication with a wireless communications network, the server comprising a first portion of an application and a database, wherein the first portion of the application is operable to generate a response, and wherein the database comprises application usage data;

at least one communication device in selective communication with the server through the wireless communications network, each communication device comprising a second portion of the application operable to selectively execute based on at least one of the response and a user input received on the respective communication device, wherein the second portion of the application is operatively interactive with the first portion of the application during operation of the application by a respective user, wherein each communication device further comprises an output mechanism operable to generate an output which is modifiable based on the execution of the application, and wherein the selective execution of the second portion of the application generates at least a portion of the application usage data; and

wherein the server is further operable to obtain the application usage data from each communication device, automatically identify at least one of the respective user without requiring the user to sign in to the server and the respective communication device for which the application usage data is generated, determine if a threshold event has occurred based upon the content of the application usage data, and record the occurrence of the threshold event in association with the at least one of the respective user and the respective communication device.