Commercial Security on the National Information Infrastructure
PATENT AND TRADEMARK OFFICE
DEPARTMENT OF COMMERCE
PUBLIC HEARING
COMMERCIAL SECURITY ON
THE NATIONAL INFORMATION INFRASTRUCTURE
THURSDAY, OCTOBER 20, 1994
Sunnyvale Community Center
550 East Remington Drive
Sunnyvale, California
The Hearing Panel
BRUCE A. LEHMAN, Chairman
Assistant Secretary of Commerce and Commissioner of Patents and
Trademarks
Chair, Working Group on Intellectual Property, Information Infrastructure
Task Force
BRUCE McCONNELL
Chief, Information Policy/Technology Branch
Office of Management and Budget
ESTHER DYSON
President
EDventure Holdings, Inc.
Co-Chairman Mega-Project III, NII Advisory Council
FRANCES W. PRESTON,
President and Chief Executive Officer
Broadcast Music, Inc.
Member, NII Advisory Council
Staff Present:
JEFFREY P. KUSHAN, Esq.,
TERRI SOUTHWICK, Esq. and
MICHAEL O'NEIL
Office of Legislation and International Affairs
U. S. Department of Commerce
Patent and Trademark Office
Witnesses
WITNESS PANEL ONE:
Intellectual Property Creators, Rights-Holders
and Users
Roger Schell
Senior Development Manager
Network Products Division
Novell, Inc.
Sandra Whisler
Assistant Director for Electronic Publishing
University of California Press
Pieter Bolman
President
Academic Press
David Leibowitz
Executive Vice President and General Counsel
Recording Industry Association of America
Al McPherson
Director of Technical Services
Warner Brothers Records
Mark Bunzel
Chief Executive Officer
AVTEX Interactive Solutions
Barbara Simons
Chair, U. S. Public Policy Committee
Association of Computing Machinery
WITNESS PANEL TWO
Distributors and Technical Solution Providers
Jeffrey Sinsheimer
Director of Regulatory Affairs
California Cable Television Association
Josh Groves
Director of Current Awareness Products
Marketing Department
Dialog Information Services
Curt Schmucker
Manager, Tools and Environments
Apple Computer
William Ferguson
Vice President, Marketing and Sales
Semaphore Communications Corporation
William Sweet
Director of Marketing,
iPower Strategic Business Unit
National Semiconductor Corporation
William Krepick
Senior Vice President
MacroVision Corporation
Robert M. Rast
Vice President, HDTV Development
General Instrument Corporation
\P R O C E E D I N G S\
(9:10 a.m.)
MR. LEHMAN: We are going to begin the
hearing. Our sound system is not set up yet.
Can everybody hear us in the back? We are
going to start, even though the sound system is
not set up. We are under quite a tight time
deadline, so we are going to go ahead without
it. It's a fairly small room and I assume it will
be operative shortly. Our court reporter can
hear us well enough to transcribe the
proceedings.
Good morning, everybody, and welcome here to
Sunnyvale.
Let me begin, on behalf of everybody involved in
this panel, in the actual Information
Infrastructure Task Force, by thanking the city
of Sunnyvale for providing us with this facility
today. I must say, Sunnyvale has always been
more than happy to help us in the Clinton
Administration on any of our needs to come out
here and communicate with the high-tech
community and Silicon Valley. We really
appreciate that.
Before I explain what our hearing today is
intending to cover, I should first explain, to
anybody who doesn't know in the audience, who
we are and how we came to be here.
First, my name is Bruce Lehman. I am the
Assistant Secretary of Commerce and
Commissioner of Patents and Trademarks. I
also serve as chairman of the Working Group on
Intellectual Property of the Information
Infrastructure Task Force, which is set up by
President Clinton, as part of the Information
Infrastructure Task Force and chaired by the
Secretary of Commerce, Ron Brown. The
Working Group on Intellectual Property is
studying the challenges the information
superhighway will present for our intellectual
property systems in the United States, and,
really, in the world.
The Working Group on Intellectual Property
Rights is a part of a larger working group
Intellectual Infrastructure Security Issues
Forum, which is chaired by Sally Katzen, who is
Deputy Director of the OMB. Actually, she
asked me if I would come out here and chair
this hearing today, really, not just on behalf of
the working group, but on behalf of the larger
Information Policy Committee of the entire
Information Infrastructure Task Force.
With us today is Bruce McConnell, who is
Deputy to Sally Katzen at the OMB. We also
will be joined shortly, I hope, by John Cooke,
who is a member of the Advisory Council on the
National Information Infrastructure Task Force.
We also have Esther Dyson, from the
Information Infrastructure Task Force, and
Frances Preston, also with us.
This Forum is studying security issues that
bridge the particular topics that are being dealt
within all of the various working groups of the
NII, particularly the Information and Security
Working Group. We also have a parallel
committee in the NII Advisory Council,
Mega-Project III that Ms. Dyson and Mr. Cooke
and Ms. Preston sit on. So, today, we are
combining, really, the Working Groups of the
NII Task Force, government officials with our
private sector advisors here in this single
hearing. What brings us together is our common
interest in ensuring that intellectual property
will be protected on the information
superhighway. Without clear and effective
protection at both legal and functional levels,
the NII simply will not become commercially
viable.
There are really two aspects to the issue of
protecting intellectual property. One concerns
the legal systems we have that create exclusive
rights in intellectual property. The second is a
more functional concern; and that is: the types
of systems and technologies available to protect
the physical embodiments of intellectual
property, and they work hand in hand, the law
and the techniques for physically securing the
work. Today's hearing is designed to educate
us as to the second of these perspectives.
What we are seeking are perspectives on how
products and services based on intellectual
property will be protected on the NII.
Now, our hearing notice contains four aspects to
this issues that we are particularly interested
in gaining a perspective on. They are:
First: What kind of products and services will
be made available via the National Information
Infrastructure?
Second: What capacity will users of the NII be
given to view, hear, retrieve, reproduce, modify
or further distribute products and services?
Also, What commercial threats exist and must
be addressed to provide products and services
via the NII, particularly to unauthorized access
to or theft of products or services; and integrity
or confidentiality of information delivered or
retrieved via the NII?
Finally, we want to look at what kinds of
technical solutions currently exist or should be
developed to address these security concerns?
Now, we have been lucky in gaining the
cooperation of the two panels of witnesses today
who will provide us with insight from various
industry and user perspectives. I want to
thank the individuals, all who are at the other
table here, for agreeing to participate,
particularly in view of the short notice we gave
them.
Before we turn to my colleagues here, for
whatever statement they would like to make, I
would like to summarize how today's hearings
will be conducted.
First, we will convene the two panels of
witnesses. The first panel is going to represent
perspectives of intellectual property rights
holders and users. Then, the second panel is
going to provide the input from distributors and
technical solution providers -- what I will call
technical solutions providers. Each of the
individuals, who will be working with us, has
been asked to review the questions that were
outlines in our Federal Register notice. They
will be given an opportunity to comment on any
or all of these questions.
Once all of these individuals have presented
their opening remarks, I will invite members of
the hearing board and the witness panels to
ask questions. Hopefully, this will stimulate a
discussion on this particular topic. Members of
the audience who wish to ask questions or
present remarks can do so, also, once the
panels we've asked to come forward have
finished their questioning of the witnesses.
Now, Michael O'Neil is sitting right here. Will
you stand up, please, Michael? If you want to
ask anything, right here in the front corner of
the room, anybody who wants to ask questions,
I'd appreciate it if you would touch bases with
him because he will do it in an orderly manner.
I would also like to thank Jeff Kushan of our
staff, who worked on these hearings.
I just learned that John Cooke had to go back
to Los Angeles. Undoubtedly Disney is buying
either MCA or CBS, or somebody, so he won't
be here today.
First, I'd like to, before we ask our first panel,
when they do speak, I hope the panel, since we
have a limited period of time, I would like to
conclude by noon, if we could -- since a number
of people have to get planes back to the East
Coast from San Francisco Airport -- if we could
get into the meat of the questions as soon as
possible.
But, first, I certainly want to give my colleagues
here the opportunity to make any introductory
remarks that they would like to make. Ms.
Preston, would you like to say something?
MS. PRESTON: Yes, thank you. I'm Frances
Preston, and I'm president and CEO of
Broadcast Music, Incorporated, better known as
BMI.
It's a pleasure for me to be here today in
Sunnyvale, and also to be a part of this
morning's hearings. And of course, I've been
reading about Silicon Valley for a long time, so
it's been a pleasure for me to be here because
not only can we hear the West Coast
perspective on the NII, but a perspective from
those whose technological advances are going to
make the NII a reality.
I look forward to hearing of your plans for
commercial and non-commercial uses on the NII
and the GII and what type of intellectual
property you anticipate traveling on the
information superhighway. And since we've not
finalized our security and privacy principles, it's
important to hear what you believe will be
required to protect your content. And, of course,
I'm always honored to be here with the
Honorable Bruce Lehman because his efforts
and his dedication to this project have really
been untiring and we're all very appreciative of
that.
MR. LEHMAN: Thank you very much, Ms.
Preston.
MS. DYSON: I'm delighted to be here. I just
want to second everything that Frances said
and hear what you have to say. Thank you very
much.
MR. LEHMAN: All right. Finally, Bruce
McConnell, Chief, Information Policy/Technology
Branch of the Office of Management and
Budget. And by the way, I want to say to
everybody, the Office of Management and
Budget might not mean very much to you, but
they run Washington, D.C. They run the
budget, they tell all the rest of us what to do, so
I don't know if Bruce McConnell needs any
more introduction than that.
MR. McCONNELL: Well, actually, the
Congress also thinks they run Washington. But
I just want to make two points briefly.
We really look forward -- this is the beginning of
a series of hearings that we're going to conduct
on the questions of security in the National
Information Infrastructure, and we're hoping to
learn as much concrete and specific information
as we can about what the requirements are and
also how those requirements might be met.
We're interested in all aspects of security,
whether it be confidentiality, the integrity of the
information or the reliability of the networks
and systems. So we're going to be looking at
that in all aspects, and in particular, today
we're looking at what kinds of protections are
needed for information that is intellectual
property information. Later in the year, we're
going to look at health information, for example.
The other point I'd like to make is that the
whole point of this exercise is to learn as much
as possible what the industry and the public
believe is important. And in particular, as we
have learned in the Administrative about the
ongoing debate on the question of cryptography
and the clipper ship, there needs to be more --
you know, we need to listen more to the public
and the industry about what is needed and
what the solutions are.
So I hope today we can hear some of that, and
it's also my hope that we won't spend all day
discussing cryptography policy because that
certainly is something that's been debated and
continues to be debated. But we want to hear
about all the different kinds of solutions and
techniques that are available and learn about
the whole variety of things. So I look forward to
the discussion.
MR. LEHMAN: Thanks very much, Bruce. Now
I'll turn to the panel and remind them that we
have set up for questions in our public notice
and I mentioned some of them in my open
statement, and maybe we should just introduce
everybody in the panel first.
We have Roger Schell, Senior Development
Manager, Network Products Division of Novell,
Incorporated; Sandra Whisler, Assistant
Director for Electronic Publishing at the
University of California Press; Pieter Bolman,
President of Academic Press; David Leibowitz,
Executive Vice President and General Counsel
of the Recording Industry Association of
America; Al McPherson, Director of Technical
Services for Warner Brothers Records; Mark
Bunzel, Chief Executive Officer of AVTEX
Interactive Solutions; and finally, Barbara
Simons, Chair, U.S. Public Policy Committee of
the Association of Computing Machinery.
So, with that, why don't we start with Mr.
Schell and we'll go right down the line here.
And you can sort of help us with answering
these questions that we have put in the Federal
Register notice.
WITNESS PANEL ONE
INTELLECTUAL PROPERTY CREATORS,
RIGHTS HOLDERS AND USERS
STATEMENT OF ROGER SCHELL
SENIOR DEVELOPMENT MANAGER
NETWORK PRODUCTS DIVISION
NOVELL, INC.
MR. SCHELL: Mr. Assistant Secretary, my
name is Roger Schell. I'm Senior Development
Manager for Information Security of the
Network Products Division of Novell,
Incorporated. Today I'm pleased to present this
statement on behalf of the Business Software
Alliance, BSA. BSA represents the leading U.S.
software publishers, including Novell, Apple,
Autodesk, Intergraph, Lotus, Microsoft and the
Santa Cruz Operation.
Let me get right to the substance of this
hearing: how to ensure that commercial
products and services will be made available on
the NII and the computer users will entrust
storing and sending their personal and
confidential information in electronic form.
As Assistant Secretary Lehman recognized in
the draft report, intellectual property rights are
critical to the success of the NII. Therefore,
without successful protection of intellectual
property and sensitive content, the NII simply
will not succeed.
The ease of making perfect copies and the
ability to distribute innumerable copies quickly
over the network necessitate technological
means of protecting intellectual property. In
other words, the legal framework of intellectual
property rights will work hand in glove with
technology. Let me give two examples from a
supplier and a user perspective.
First, if you think of the hardware as the
muscle of the NII, it is the software that will
serve as the brains. Software helps the user
navigate the ocean of digital information. It is
the software that actually pulls the information
through the computer's switches and wires.
This advancement of technology allows us, as
software providers, to provide our products in a
more efficient, effective manner.
We anticipate that software publishers will be
able to offer products for sale over the network.
However, to offer products in such a manner,
they must be protected from deliberate efforts
by both users and malicious software to obtain
unauthorized copies.
Encryption and trusted computer systems are
two technical solutions that work and are key to
providing the protection so that only the buyers
who have received the keys will be able to
unscramble the products that we provide and
that they have purchased. Intellectual property
laws and technology work together to provide
security.
Encryption, the technology, allows quick, secure
delivery while intellectual property laws protect
the owners from misappropriation of the
product by the purchaser.
Next let me mention a second point of view,
that of our customers. As you move to networks
connecting offices around the world, new
challenges arise to successfully distinguish and
protect the various classes of key information.
For this worldwide network to grow and
prosper, users must know that, one,
information is not subject to theft or sabotage,
and two, they can verify who the information is
coming from and going to and what class of
access they are authorized.
Today, businesses around the world are
demanding such information protection and
verification capability. Stronger security
methods continue to be needed against hostile
users and malicious software that will
inevitably be present in this sort of worldwide
network.
Unfortunately, today's U.S. government policies
do not allow us as U.S. software publishers to
offer strong encryption capabilities and
high-assurance trusted computer systems
worldwide. Without the trusted ability to
provide strong encryption, intellectual property
will be at risk on the NII and businesses simply
will not use the infrastructure for transmitting
and receiving the various distinct classes of
sensitive information.
The draft report recognizes the need for security
through technology when it explores possible
amendments to define criminal and civil
offenses for technical devices or computer
programs to circumvent the security of the NII.
The software industry is further encouraged by
Vice President Gore's July letter which outlined
the basis for a key escrow encryption system
which would be exportable. We've begun
discussions with the Administrative regarding
development of such a system, and BSA
believes these discussions could be pivotal to
addressing security of the NII and protection of
intellectual property worldwide.
In closing, BSA members agree that
trustworthy, strong security technologies are
necessary to a flourishing NII. Strong
encryption with trusted computer control is a
proven technology. The ability to sell and use
this technology on an international basis is
necessary to the success of the NII.
Thank you for the opportunity to testify. I'll be
happy to respond to any questions that you
have.
MR. LEHMAN: Thanks. Maybe we can move
right on into Ms. Whisler. (Asides.)
MR. LEHMAN: Well, I think it would be better
for everybody to get their views out on the table,
don't you think, and then we'll have the
dialogue.
STATEMENT OF SANDRA WHISLER
ASSISTANT DIRECTOR FOR ELECTRONIC
PUBLISHING
UNIVERSITY OF CALIFORNIA PRESS
MS. WHISLER: I'm Sandra Whisler. I'm the
Assistant Director of the University of California
Press for Electronic Publishing. We, like most
university presses, and I think like scientific
and technical publishers in general, are working
on a wide range of pilot projects and really
recognize electronic publishing over the Internet
or over the NII as an essential part of our
future.
We are looking forward to offering a full range of
scholarly publishing over the NII. That's
journals, monographs, books with wider
interest, and we want these things to be
available both in their wholes or in their parts,
that someone might take a particular chapter or
part of a chapter. This may include print,
illustrations, audio, video. We really want to be
able to take full advantage of what the
technology has to offer.
In the short term, we'll be offering these projects
by site license to libraries, although ultimately
we want to be offer access directly to
individuals. And it's important to remember
that these individuals are for the most part
humanities and social science scholars, and so
they have a different sort of level of technological
sophistication and equipment availability than
physicists or chemists. And we struggle with
that all the time.
We're looking for a full set of capacities to be
available to these users. They need to be able
to view, hear, retrieve, down load, save, print
all of the things that they are going to bring to
this as a set of expectations.
In addition, for libraries, they also need to be
able to archive locally, to mount and distribute
within their own communities, and possibly to
fulfill Internet library loan requests over the
NII, although there are still -- that makes me
anxious every time I think about that, but
that's a separate problem.
Individuals are going to want to be able to find
things, to down load them, to make course
packs. They're going to want to be able to
combine partial pieces of the work from a
variety of publishers into a single offering for
their classrooms. And the implication of that
really is that we need a copyright observance
and metering software that will really make
that possible. It isn't going to be feasible to do
that if you've got to somehow get permission
from every publisher separately. You know,
you're just not going to do it any more than they
do it Xeroxing now.
In terms of the commercial threats to access or
theft, we really do need to be able to secure our
sites so that we can limit access to approved
customers who pay. We may be a non-profit
publisher, but we must survive financially the
same as people who get traded on the stock
exchange. And in this time of decreasing
subsidies in university budgets, that becomes
even more important.
And so we can't do this -- I mean, even though
our ultimate goal is to disseminate information,
we can't do this if there isn't enough cost
recovery coming back to make it feasible. And
to do cost recovery, you've got to sell, and to sell,
you've got to be able to restrict access.
And so we're struggling with being able to
restrict the access and at the same time be able
to provide the information to customers who
have a very wide range of software and
hardware availabilities. And so a lot of the
potential technical solutions we have, you know,
they work just great on Spark stations but they
don't do so well on, you know, Mac II's, and we
really can't exclude our audience by the
fanciness of our technical solutions.
Having said that, I'm not really worried about
fire walls and serious encryption and some of
those kinds of things. Anyone who wants to
hack their way into the electronic version of
19th century literature is more or less welcome
to do so. I think there aren't going to be a lot of
those people. But nevertheless, we've got to be
able to make it secure enough that it isn't just
there for anyone for free.
I should say that that's, you know, I suspect
that's sort of a humanities and social science
publisher view and that if you talk to my
colleagues in scientific and technical publishing,
you know, their product is worth a lot more. It's
a lot more competitive. You know, that would
make some difference, I suspect.
All of these problems have got to be faced in a
way that allows us to control copyright and to
receive some reimbursement for those partial
uses. You know, if we can't have some way of
getting some remuneration for people using
single chapters, the whole economic basis of
scholarly publishing, which is really shaky right
now anyway, will, I fear, go down the tubes.
We're also really concerned about being able to
validate our information and assure our users
that what they receive is the authentic, correct,
not messed-up version of the text. I think that
in the long run, one of the things that's going to
encourage people to buy scholarly information
from scholarly publishers rather than taking it
off the preprint servers or getting it from their
friend down the hall or whatever is this
guarantee that the information that they get is
uncorrupted.You know, one assumes that a couple of times
of standing up in front of their peers and
quoting a text which is no longer a valid text
will encourage people to do that, but that only
works if we can in fact provide them with really
valid information that we're sure has not been
messed up.
The most important thing we need, though, is
some way to get paid, and so we're very
interested in the efforts being made to make it
possible to give credit card numbers or to
exchange cash in some way over the net. If that
doesn't happen and if it doesn't happen in a
way that's easy for the end user to use and easy
for us to use, you know, as easy as credit cards,
we're not going to be able to succeed in this.
And so there isn't anything we can do about
that. We can't sort of go in the business
software development ourselves, but it's really
essential that that happen. And I really hope it
happens in three years, but we'll see. So that's
something that really isn't directly related to
publishing. It's not a publishing concern, and
yet if that commercial financial aspect of trading
over the NII is not solved, you know, we can't
move forward.
So we're really looking for a way to restrict
access to paying customers, an easy way for the
customers to pay, a way for them to pay for
parts of the whole, some kind of metering
software, and a way to guarantee the
authenticity of the information we provide.
The other thing that I might add as just an
aside is that we're really hoping for an open
pipeline environment. We don't want the
distributors to be, you know, deciding what
information is appropriate both because we
have First Amendment concerns and because,
as the providers of content, it seems more
appropriate to us that we should be in the
content business as opposed to the pipeline
providers.
MR. LEHMAN: All right. Thanks very much.
Next, Mr. Bolman.
STATEMENT OF
PIETER BOLMAN PRESIDENT
ACADEMIC PRESS
MR. BOLMAN: Thank you. My name is Pieter
Bolman. I am the president of Academic Press,
which, like Sandra's, is a not-for-profit
organization. We are publishing scientific,
technical and medical material both in terms of
books, dictionaries, and especially journals.
First of all, I would like to say that I would like
to see the NII within the context of an
international information structure. Science
and technology and medical information is truly
international. Our export, shall we say, outside
the United States, is more than 50 percent.
And if the NII is part of an international net,
shall we say, then obviously we deal with the
world rather than just the United States. And I
think we need to emphasize that because that
has obviously also a number of, amongst other
things, security issues.
As I said, we want to make all our products
that we do, that we currently publish available
on the NII in some shape or form. I'd like to
emphasize that especially for journal
publishing, we are a bit of a funny breed in the
sense that in journal publishing we are really
what we could the minute keepers of science.
Scientists, the product of their labor, so to
speak, is new information. If they do not get
new information, if they don't produce new
information, they are not very good scientists.
And as a result, there is a sort of saying which
is a bit perhaps unfriendly but it is certainly
true in academic circles: publish or perish. If
they do not publish, then they are not successful
in their careers.
That means that we, in our behavior, very much
dance along the author's cues. We want to
make sure that we on the one hand make
available their material as widely as possible,
and in that sense authors have actually very
little interest in restricting that access. At the
same time, what we provide as publishers is a
peer review system. We do not peer review
ourselves, of course, because that's the
scientist's peer, so to speak, but we make
available that system for them. And from that,
they get recognition. So the higher prestige a
certain journal is, the more recognition that
scientist gets from his peers and the more likely
he is to advance in his career.
Now, that kind of system must be preserved.
So whatever technology changes there are going
to be, if that does not mean -- if that does not
make it possible that that scientific information
system is preserved, it won't work.
In a way, we can say, therefore, that we do
publish in our journals sworn statements of the
scientist. They produce a lot of information
beforehand, they talk to their colleagues, they
send out preprints, and all of that is chatter, so
to speak. Once they are accepted in a journal,
that is the actual official statement that has
been added to the archives.
That means that if we are going to be on the
NII, then we need to be able to at all times offer
our readers these sworn statements. Therefore,
it should not be changed. It's the only article
that is the true one, is the one that has been
published officially in one of our or anybody
else's journals, for that matter. So
authentication of the information on the
network is extremely important. The reader
needs to know what the official contribution of
the scientist is.
The scientist himself also is very worried about
this because if his name or her name does not
appear together with the title of the journal,
i.e., the company he kept, then he will not get
credit for the information he produced.
We wish, therefore, to be able to permit our
different users, also scientists but now readers,
very different kinds of use. They need to be
able to browse. They need to be able to print.
They need to be able to down load, et cetera,
while always preserving the authenticity, shall
we say, of the article.
We want to be able to charge different prices to
different users, and for different users there's a
lot of ways that scientists take or use their
information and hardly ever does, for instance,
a scientist read an article in full, especially not
if there is a lot of complicated physics or biology
or mathematics involved. There's no way that a
person can read it off the screen or just in one
go.
The threats we see, therefore, is first of all the
international one, as I said earlier. We, as all
publishers, have the piracy threats of the
moment in the old technology. That kind of
thing becomes, of course, very much easier,
especially in countries where the copyright laws
are not so strict as they are in the U.S. and in
Europe
.
We want to be able to -- so we are afraid that
that kind of thing can happen unless there is a
sufficient safeguard. We also are afraid of on
the one hand lack of privacy. Although Sandra
talked about metering software, which we think
is important, we have to remember also that,
especially sometimes in the pharmaceutical
companies for whom we publish a lot of
material, they do not want anybody else to
know what kind of articles they read or study.
So on the one hand, yes, we would like to know
what indeed our users are using. On the other
hand, there should be a safeguard that certain
classes of users certainly will not be making in
known what indeed they are using.
I think that is actually most of it, but the most
important thing that I need to say that
distinguishes, I guess, our kind of publishing
from other publishing that is, you know, the
publishing of books and encyclopedias, which is
very similar to any other publishing.
MR. LEHMAN: Thank you very much. Mr.
Leibowitz.
STATEMENT OF
DAVID LEIBOWITZ
EXECUTIVE VICE PRESIDENT AND
GENERAL COUNSEL
RECORDING INDUSTRY ASSOCIATION OF
AMERICA
MR. LEIBOWITZ: Thank you very much. My
name is David Leibowitz. I'm Executive Vice
President and General Counsel for the
Recording Industry Association today, and I
thank Commissioner Lehman and the members
of the hearing board for the opportunity for me
to appear here today along with my colleague,
Al McPherson, to discuss the recording
industry's perspective to the issues of privacy
and security.The Recording Industry Association of America
represents America's record companies. Our
members create, manufacture or distribute over
90 percent of all legitimate sound recordings in
the U.S. We have both large and small
members and our industry sees both
opportunities and challenges posed by the
National Information Infrastructure.
Let me first discuss some of the opportunities
that we see emerging from it, and in fact some
of them are already in an experimental stage
today.
First, the NII provides a new means for our
companies to reach out to their current
customers, to provide them the sound recordings
and with other information relating to them. It
also is a means to attract new customers, those
that don't like to go shop in stores or perhaps
don't like to even dial an 800 number when you
see those ads on television for particular works.
It also could provide additional information to
the interactive capability about the artists,
perhaps even dialogue with them. And as I
said, there already have been experiments
under way. Al will be referring to those relating
to Warner, but one that you might be aware of
is an experiment that Geffen Records and the
group Aerosmith have had with CompuServ
where they allowed the down loading of one of
their songs, in fact one that was not previously
released for sale, to interested CompuServ
subscribers. And for a while they had waived
their royalty charges on it, although I don't
believe CompuServ had waived their charges.
At the same time with these opportunities that
it does create both for the consumers and for our
industry, there are many challenges that we
see. I will not delve into the intellectual
property issues that are being considered by the
Advisory Council other than to commend
Commissioner Lehman and the Intellectual
Property Task Force for their work on that area,
and we will have to see how continue progress
can be made.
But the fact of the matter is that there has to
be a seamless web of protection for sound
recordings and all other works of intellectual
property to make sure that the NII environment
works both for the creators and for the users.
We have seen already in our industry various
instances where bulletin boards, both
commercial and non-commercial, might have
either entire sound recordings or snippets of
sound recordings as well as the cover art and
other graphics associated with those recordings
on their bulletin boards and available for others
to retrieve without the authorization or
permission of the copyright owners or the other
creators involved in those products.
We've even seen instances where one of the
commercial bulletin board services has actually
encouraged that activity by giving credits of time
charges for the amount of up loading into the
system by individuals of particular works. That
is something that obviously troubles us a great
deal. We have a very active anti-piracy unit that
has so far just dealt with physical product
distribution, but we are actively looking at this
area. And it troubles us and we hope to seek
solutions both for the legal environment as well
as the technical means.
Further to the technical means, I want to
identify a number of the features that we feel
are going to be essential for the NII to operate
with respect to commercial transactions.
First, there is going to be a need to have
identification of each work as well as the
copyright status of that work. That will be
useful both for the copyright owners as well as
for the bulletin board services and other on-line
services so they could identify that a work is
protected by copyright and perhaps should not
be allowing the unfettered dissemination of
that.
We have in our industry developed the
International Standard Recording Code, which
is a unique code for each and every track of each
and every sound recording, at least with respect
to those that are being -- will be released in the
future, to basically serve as a license plate for
that recording on the information superhighway.
As some of you know, there is also a system
called the Serial Copy Management System that
was a byproduct of the Audio Home Recording
Act, which under that system requires the
sound recording copyright owner to put into
their work both the copyright status as well as
the generation status of that work. And we
think that will be very useful as part of this
copyright management system.
I would like to add in that regard, however,
that because of the ubiquitous nature of the
information superhighway and the equipment
used on that, it may well be appropriate to
have the equipment react differently to that
SCMS information than, for example, digital
audio recording devices used today.
We also need to have technical limits set and
with the flexibility that a copyright owner and
the creator determine those technical limits to
either allow performance or display of the work
and only performance or display, or to allow
copying, and if copying, whether it's a single
copy or to allow multiple copying of that work,
as well as to determine whether or not that
work, once copied, once deciphered if it was
encrypted, can be further transmitted.
And that information that I've talked about for
both the limits on the types of uses and the
copyright information and the identification
information must be sufficiently robust that it
can be retained and transmitted and retained
with the work even through various data
compressions systems that may be in use.
We also have to ensure that there are means to
protect against the manipulation of the work
and to indicate the authenticity, which has
certainly already been talked about and
perhaps authenticity is even more important
with scientific and medical materials than
entertainment work, which is what our industry
produces. But nevertheless, I think the
customers want to know that they are receiving
the genuine product and authenticity, I think,
will be still desirable in that area, as well as
having means to track the usage and providing
pricing information and means for payments of
the various types of uses that can occur on the
information superhighway.
And in that regard, I think it's not just the
ability of the copyright owner to identify and
include that information, but the computers and
other equipment must be configured to react to
both those information elements as well as the
technical restrictions that are built into it.
And I'll be happy to, and in fact look forward to
a pertinent discussion of these issues in a few
moments. Thank you.
MR. LEHMAN: Great. Should we move on to
Mr. McPherson, then.
STATEMENT OF
AL McPHERSON
DIRECTOR OF TECHNICAL SERVICES
WARNER BROTHERS RECORDS
MR. McPHERSON: Thank you. My name is Al
McPherson, Director of Technical Services,
Warner Brothers Records. We are utilizing some
aspects of what would be the NII, the Internet,
AOL, CompuServ and a few other formats. And
things that we're currently doing are supplying
audio and video samples that people can use for
promotional purposes and things like that.
These are things that are currently happening
today, and we plan to expand those in the
future because we see this as a very strong
adjunct to her current marketing strategies.
Some of the things that we see in the future are
catalogues of our products and other
merchandise relative to the types of materials
that we sell. And ordering is obviously
something that is very important to us so that
we don't miss that side of it.
We also are currently, as are a few other
companies, developing systems where people
can get on line and talk to the artists on a daily
or weekly show, so that they can actually
interact with some of these artists and get
information that they may not be able to get at
this point in time.
The modification to intellectual property from
our standpoint is very critical to us. The artists
do not want their product modified in any way
normally, and the area that that gets into play
is normally in the educational environment
where somebody is learning to play an
instrument or do something, write music. They
need the right to control what they're changing.
However, as a content provider, we want the
ability to control when they have the right to
make modifications. So if there is a product
that is intended for modifications, that can be
done, and if it's not, it gets transmitted in its
entirety and is not modifiable. But you can
view it and do what you want with it.
Some of the commercial threats that we're very
worried about is the unauthorized access to our
products. And something that becomes a fairly
integral part of this is somebody down loads a
piece of software from us and makes a
legitimate copy of it. They can then pass that
copy on to a friend. And maybe that friend is in
Columbus, Ohio. He may be in Sweden. But
that can be done. We're very concerned that
after we've made a legitimate copy, that it's not
propagated around the network in a way that
we have no control over.
As far as technical solutions, there are a few
things that we have currently running. David
alluded to one thing called SCMS. That
information, which includes the ISRC
information which defines the owners, is very
important to us that all that integrity be
maintained with each track that would be sent
out. And that could be expanded to video,
which all of us are now involved in.
There are also other methods that have been
developed which essentially apply a signature
to the body of the work, both in the audio area
and in the video area. And it's important that
that information be traveled along with the
product so that it doesn't get separated. So it's
very important that we maintain the integrity of
the data that we are sending.
And I think I'll let that go at that and maybe
address some of these more specifically later.
Thank you very much.
MR. LEHMAN: Thank you. Mr. Bunzel.
STATEMENT OF
MARK BUNZEL
CHIEF EXECUTIVE OFFICER
AVTEX INTERACTIVE SOLUTIONS
MR. BUNZEL: Good morning. My name is Mark Bunzel. I'm the CEO and Creative
Director of AVTEX Interactive Media, a
15-person multi-media production company
located here in Silicon Valley.
We produce multi-media CD-ROM products for
the children's education and entertainment
markets, sports instruction and improvement
and multi-media adventure games market, so
we have a great deal of interest in this
particular subject. But today, I'm here
participating in this hearing as a member of the
Board of Directors of the Interactive
Multi-Media Association and as co-chairman of
the IMA's Intellectual Property Committee.
As background, the IMA is a trade organization
headquartered in Washington. Our
membership of over 300 companies represents
the capture, development, transmission and
distribution and the display of multi-media
information. We represent a very interesting
cross-section of interests that are critical to
building a robust multi-media industry,
including many of the companies that are
represented here today.
Even though the business interests of all the
IMA members are often varied, and I can
assure you, sometimes very conflicting, all of us
share a vital interest in the protection of the
multi-media information which is the economic
lifeblood of all of us participating in the
products and services that are expected to be
part of the information infrastructure.
We want to point out today that there are
differences in the shape and structure of
multi-media products and services between the
consumer and business markets that will be
very large, and some of them have been
illustrated with the other panelists. We also
want to point out that there will be significant
differences between on-line or connected
services, the information highway, and
shrink-wrap retail products. Yet we want to
point out that they transmit similar types and,
in theory, very often the very same multi-media
content.
The IMA is concerned that while the protection
of multi-media content to owners is critically
important to the growth and success of the new
information markets, great care must be taken
to examine the differences as well as the
common elements of each component of the
information highway. I think the other
speakers have brought this up.
We believe that perhaps crafting approaches
that are narrowly suitable to specific industry
participants may be -- as they are not
unrealistically burdensome to others. One
example of this that we are tracking very, very
carefully is the release of the next generation of
CD-ROM players. Probably next year, users
will be able to purchase -- and we've seen this
coming in from off-shore companies -- economical
CD-ROM players at today's prices that you can
buy, capable of recording data, which means
that you can now, the same as the videotape
industry faced, on a low-cost, probably about
$15, write-once-only CD-ROM, looking very
much like this (indicating). This disk will be
able to hold a tremendous amount of data
because it will have eight times the capacity.
And to put that into perspective, that will be
five Gigabytes or enough to hold several hours of
very high-quality video, hundreds of thousands
of color pictures, and millions of pages of text.
Over the next two years, this technology will
also be recordable so that a user can erase and
re-record over their disks. This wonderful
technological advancement offers terrific
economic possibilities, but it's also going to
represent a new level of complexity of protecting
the rights of the rightful intellectual property
holders in all media: traditional, such as
books, as we've talked; new media, and even
information delivered electronically which can be
down loaded once and stored onto a disk like
this rather than just viewed and then erased
from the system's memory.
We don't believe that control is the ultimate
answer. Some classes and types of multi-media
can benefit from limited distribution to
responsible users who want to communicate, for
example, in a limited capacity in a corporate
presentation or to illustrate an educational
concept in our schools, but yet still provide a
reasonable economic benefit to the appropriate
rights holder.
For example, when the recording industry faced
similar issues and concerns with the emergence
of DAT, the Digital Audio recording Tape
technology, the entertainment and consumer
electronics industries crafted legislation for the
digital audio recording technology, or the DART
legislation, that would provide the mechanism
for an economic benefit for the musical artists
and rights holders from the sale of blank DAT
recording audio tapes.
The computer industry at that time worked very
hard to make sure this legislation did not
extend to the computer software and hardware
industries. Basically, we don't have the benefit
of clearinghouses such as BMI and ASCAP. The
DART legislation may have worked well and
may be working well for an inclusive body of
music in the audio industry. We do not believe
it will work well for a compilation of several
media program or offered together into a
multi-media program delivered either
electronically or through high-capacity CD-ROM.
In essence, we're pointing out that we believe
that the information infrastructure is not just
the electronic highway but high-capacity media
such as that and others.
In summary, the IMA believes the protection of
multi-media information is vitally important to
the growth and development of this industry.
We caution that there is no one-size-fits-all
approach to this industry. The IMA is now
actively involved with the analysis of the
various segments of its membership, seeking to
understand the requirements, limitations and
realities of the various distribution systems
that are likely to become a part of the fabric of
the NII. And sessions like this are very helpful
in providing information into our group to assist
us in understanding the industry's needs.
Specifically, we are distinguishing between
stand-alone media and connected or wired
services, and within the on-line community, we
are clarifying the various service types. The
IMA intends to eliminate the technical,
economic and political issues surrounding
copyright protection of new media-based
services. We view this as a critical step to
forming the right solutions and look forward to
sharing this information with you as it
develops. Thank you.
MR. LEHMAN: Thank you very much. Finally,
Ms. Simons.
STATEMENT OF BARBARA SIMONS
CHAIR, U.S. PUBLIC POLICY COMMITTEE
ASSOCIATION OF COMPUTING
MACHINERY
MS. SIMONS: Thank you for the opportunity to
speak with you today. As a representative of
the computing profession, I particularly welcome
the opportunity to discuss the development of
the NII with the Advisory Committee.
I am here today on behalf of U.S. ACM, the
Association for Computing Machinery's
Committee on U.S. Public Policy. ACM is
non-profit educational and scientific society
dedicated to the development and use of
information technology and to addressing the
impact information technology has on the word's
major social challenges. The 85,000 members
of ACM are an outstanding resource of
information, and we will be very pleased to
assist in any way that we can.
The ACM committee that I chair is particularly
interested in policy and social issues involving
network policy, including encryption, privacy,
access issues and computers in education. I
have brought with me several documents and I
have left copies of most of them on the table in
the back that are related to this issues,
including an article I wrote listing questions
about the NII and ACM and U.S. ACM's
statements on privacy, access and the escrow
encryption standard.
I have also brought a copy of our in-depth study
of encryption policy in the U.S. entitled "Codes,
Keys and Conflicts: Issues in U.S. Crypto
Policy." Incidentally, ACM is distributing this
study free of charge on the net. I would like to
say that it's a best-seller, but because copies
are available on several sites on the net, I really
have no idea of how many people have down
loaded copies.
I started using the net in the late '70s while I
was still a graduate student at U.C. Berkeley,
and I could not function without it. I had used
the net for such dissimilar activities as writing
papers and running the U.S. ACM. As an
aside, even I have not met all the members of
my committee. Nonetheless, we function very
effectively using the Internet as our source of
communication.
While I'm not quite an old-timer in the field, I've
been around long enough to witness the
extraordinary computer-based revolution that
has changed how we store and manipulate
information. This revolution has made it
possible for me to accomplish a great deal more
than I could have without this wonderful
technology.
But at the same time, the revolution has
created significant problems for industry, and
we've been hearing about some of those
problems this morning. A digitally stored
document or program can be disseminated for
very little or no cost either by shipping it over
the net or by down loading it onto a floppy or
maybe one of these CD-ROM's and giving it to a
friend or sending it off in the mail.
Consequently, we are faced with a series of
questions. Two in particular are: One, can we
protect digitally stored intellectual property
using technology, financial disincentives, new
approaches and the law? And two, what are
the trade-offs to using these different
approaches?
It is not possible in the small amount of time
that I have available to me to discuss any of
these questions in detail, so I shall state my
views very briefly.
There are a variety of technical approaches for
protecting intellectual property that one can
contemplate, and we've heard them touched on
briefly today. While it's impossible to develop a
technology that is absolutely fool-proof, I mean,
you just can't do it, still there are people
working on technologies using, for example,
encryption that are likely to discourage the vast
majority of people from stealing intellectual
property.
An analogy can be made to the book publishing
industry. Photocopy machines can be used to
copy books, but most people don't borrow a
book and stand by the copy machine and copy
the whole thing. And similarly, you can have
technologies which will discourage people from
doing that same sort of thing with software or
other forms of intellectual property.
The second point is financial disincentives. The
idea behind financial disincentives is that the
cost of obtaining information should not make it
worth one's while to copy and distribute
protected information. An efficient and
inexpensive automatic billing mechanism which
has already been referred to this morning on the
net could be used to process transactions that
cost only a few cents or even a few dollars. If
the costs are sufficiently low to obtain a copy
legitimately, I'm unlikely to distribute my copy
to my friends.
There's, of course, material for this approach
that would not be suitable, namely, things that
are very, very expensive, but cheap access could
be at least a partial solution that could be used
in conjunction with other technologies.
There's also the idea of new approaches. An
interesting example of this is something that
happened in India to the satellite cable
company called STAR. People started buying
satellite dishes for receiving STAR and illegally
selling the transmission to apartment house
complexes. STAR's reaction was not to go after
all of these illegal small entrepreneurs, but
rather to make everything free and then to turn
around to the business community and say,
"Look at all the people we have receiving our
transmission. How would you like to buy
advertising time?" And that's what they've
done. It's all free now. The small
entrepreneurs still sell the transmission to the
apartment buildings and the cable company
carries advertising.
I'm not an expert on legal issues and I do not
intend to speak directly about them or about
the recently issued report on intellectual
property rights. However, I am concerned that
the law might be used as a blunt tool out of
frustration for the lack of guarantees that we
have with other methods. We need to be very
careful that we don't make laws that are
routinely violated both because of the selective
enforcement aspects of such laws and because
of the contempt for the law that is engendered
by laws that are by and large unenforcible.
I have mentioned trade-offs to various
approaches. We have to keep in mind that
there are other important goals in addition to
that of protecting intellectual property. In
particular, there is the larger goal of promoting
public access and use of the Internet and other
forms of communication like that. By copyright
generally, this goal also raises questions about
crafting incentives that serve public interest.
Much of the development on the Internet has
taken place without commercial incentive. This
is not to suggest that commercial incentive
should be discouraged. Rather, it is to remind
the Advisory Committee that there are other
important incentives for Internet users that
should be preserved.
For example, there is within the user
community a strong belief in sharing
information and ideas as much as possible,
except of course where there are specific
business restrictions. Many of the standards on
the Internet evolved in an open, non-proprietary
way. Even the popular program Mosaic has
spread around the network without cost to
users.
The computer science community favors sharing
because it promotes innovation, cooperation and
the development of good ideas. This is a spirit
that you should be careful to preserve as the
development of a national network moves
forward.
Commercial applications of the Internet should
be welcomed and encouraged, but so too should
the continued growth of open and accessible
networks that reach corners of our community
that might otherwise be ignored. Clearly,
access to the Internet alone will not solve many
problems in our country. However, if we erect
barriers between communities, we will move
further away from the goal of a technically
literate, well-trained work force.
The Constitution speaks of copyright in the
context of promoting, quote, "the progress of
science and useful arts," unquote. The
computer science profession has already made
many contributions to this spirit. We hope that
the IITF Advisory Committee will continue to
encourage such efforts. Thank you.
MR. LEHMAN: Thank you very much, Ms.
Simons. At this point, we're going to start
having a dialogue with members on our side
here and even among members of the panel
themselves. So I'd like to first defer to my
colleagues here if you have some specific
questions of any of the panelists.
Bruce, do you want to start?
MR. McCONNELL: Sure. Thank you very
much, Bruce. I would like to. I have a number
of questions which came up as a result of this.
Just kind of going down the list here, starting
with you, Roger. You mentioned the idea that
one way of handling the distribution of
unauthorized copies would be to encrypt the
product and then sell the keys to individual
users.
Is that something that's contemplated now with
existing software products, and how successful
do you think that would be in promoting the --
sort of if you could explain a little bit of exactly
how that would work and whether it would do
anything for the subsequent redistribution and
how it sort of fits in with the marketing strategy
of software vendors today.
MR. SCHELL: I think that there's some
similarities with our current paradigm for
licensing products. Several manufacturers
distribute as common a product as a CD-ROM,
for example, that has the ability to offer a
license to maybe five users or 40 users at a very
different price. And what is actually sold is the
license that enables them to use this very same
body of software but use it for a given number of
users or other sort of authorized use.
I think the encryption is just an extension of
that same licensing notion which allows us to
provide the material using the technology and
yet get the financial remuneration of selling it
based on how it's actually used. And encryption
just provides some protection against the kind
of malicious software, which I think is the
problem more than the hackers trying to hack
into it on an individual basis. That does not
protect against sort of the lone individual
hacker, as has been noted.
But it does provide probably effective protection
today against the entrepreneur who would take
on a mass basis the software and resell it.
MR. McCONNELL: Okay.
MS. DYSON: Just to follow up, talk a little bit
about the notion, and then you have a trusted
computer system afterwards, so that I assume
that means that you're controlling the use or
monitoring the use and doing some kind of
potentially either metering or at least
controlling through the copies?
MR. SCHELL: The role of the computer system
in the encryption I think has sometimes been
overlooked. Consider the problem that you
want to have an authorization for a credit card
use and you have some encryption technology
that you see on your screen, something that
says I'm going to authorize a $100 purchase.
But what actually gets sent out on the wire may
be an authorization for a $1,000 purchase.
Now, the question is, if you don't have a trusted
computer system, you have no way of knowing
what actually went out. And furthermore, you
can rather easily deny at a later point in time
that you ever actually authorized that because
you said, well, I don't know all the software
that was here. Our products today typically
have literally millions of instructions that are
there. We don't know what's in them. We have
no hope in terms of the technology of being able
to identify or find malicious software.
What we can do is, with the trusted systems,
we can establish a perimeter where we can
limit how much it is we have to trust. And we
can have a path directly to the user so that we
can hold the user accountable for his decisions
of, say, authorizing $100 or $1,000 kind of
purchase.
Those are some of the things that I was
referring to that have to have both the trusted
systems and the cryptography together. You
can't take either one and address this need.
MR. McCONNELL: On the trusted systems,
you mentioned that in addition to the export
controls on cryptography, there are also export
controls that limit the ability of exported
trusted systems. What specifically is the
limitation there?
MR. SCHELL: One of the means of judging the
trustworthiness of a system is the evaluation
that is done by the National Computer Security
Center. They provide essentially six different
levels, and towards the middle of that level is a
category they call Class B-II.
The regulations today prohibit the direct
commodity sale of systems that are above Class
B-II, yet it is exactly those systems which can
provide the kind of effective protection that
we're talking about. And that's a specific
prohibition in the regulations today.
MR. McCONNELL: Is that regulated on a
munitions list or --
MR. SCHELL: Yes, it is.
MR. McCONNELL: Has there been any study
of foreign availability of this class of computer
above B-II?
MR. SCHELL: I don't know of any systematic
study. I believe that in this area, we're
beginning to see an emerging demand, and so I
wouldn't expect today a large availability. But
the existence of those kind of restrictive policies
tend to discourage U.S. manufacturers from
producing those. And there's no doubt that the
U.S. is a technology leader, and if we're
discouraged, others will not likely go and meet
that need either.
MR. LEHMAN: Ms. Preston, do you --
MS. PRESTON: Not of Mr. Schell.
MR. LEHMAN: In the FCC, we have a -- just to
follow up on this point -- for years has certified
receiving equipment, that someone is meeting
certain standards and so on and so forth.
MR. SCHELL: Yes.
MR. LEHMAN: Do you think that either they or
some other entity ought to have that kind of
regulatory authority to deal with these issues?
MR. SCHELL: I think, as an industry, we do
not look so much to regulatory authority but as
a service that can be provided, the ability to
rate a system such as the National Computer
Security Center does, and to distinguish a Class
C from a Class B-III system, for example, is a
valuable service to a customer.
I think that it should be left to the industry to
decide how to use those ratings. Once there's
an objective rating, if I'm going to accept an
electronic credit card from somebody for a
purchase, I might choose to essentially have a
grade on the data -- on the digital signature.
And I'd say, well, you have to have a grade B-II
signature before I will accept a purchase of more
than $1,000, for example. And that does not
require any sort of regulation but does benefit
very much from the existence of an objective
evaluation which the government can uniquely
do.
I think another unique role the government can
serve in that evaluation is uncoupling the
liability aspects, which is very important.
MR. LEHMAN: Could you elaborate on that.
MR. SCHELL: If a given vendor asserts that
their product provides a certain level of
protection and they do that on their own behalf,
they are then potentially liable for a mistake
which they may have made in a non-malicious
way.
On the other hand, if the government has
provided an evaluation and has published a
rating just as in some sense we do with things
like Underwriter Labs and other things in
terms of the FCC Class A, Class B that I think
you were referring to in terms of emanations,
the individual supplier is not really responsible
for the evaluation that is rendered. He's
responsible for providing the information so that
the judgment can be made, and the government
can, without really liability, say this is rated at
this level in our belief based on this evidence,
and they hopefully publish the basis for arriving
at that.
This then allows the customers to have the
benefit of knowing how good it is, whether it's a
cryptographic algorithm or whether it's a
trusted system, without the vendor having to be
liable for having made those claims, which
might discourage him from actually giving the
information that the customers need.
MS. DYSON: This is sort of pushing towards
policy, but are there any studies of how
consumers react to their use of software being
monitored to -- you know, if they're notified
you're now being charged $2 a minute to do
this? What's the reaction to emotional notion of
renting the use in reality as opposed to
purchasing the software even if you're only
purchasing a license?
MR. SCHELL: I think that that area has not
matured completely, and I don't know of any
systematic studies. However, within the
industry, there are active efforts today to
provide the licensing means on a group basis so
that you might have a network, for example,
which might have hundreds of users but which
you could license some smaller number of, say,
ten copies at a time that would be accessible.
And those kind of licensing capabilities and
license servers, as they're sometimes called, are
being actively worked on. And the belief is that
that's an acceptable means to users for paying
for the services that are provided.
MR. LEHMAN: Ms. Preston, you had a
question of another member of the panel?
MS. PRESTON: Yes, for Sandra. I was glad to
hear that you recognize the right to compensate
creators and copyright owners. But I would like
to ask you about a related matter, and that is
control.
Do you believe that the creator or the owner has
the right not to grant access to his work? And if
so, how do you see that we might technologically
prevent access?
MS. WHISLER: Well, I think we have to think
of that in the context of the way things work in
the print work. In scholarly publishing, we
basically almost always take the copyright and
we administer the copyright as the publisher,
and we do not by and large pay the scholars.
It's just the whole -- the whole enterprise of
scholarly publishing is based on a huge amount
of sort of free volunteer contribution to the
greater good at the level of the creators and
even at the level of the editors.
So I'm not convinced that there's enough money
in the system to change that in the electronic
world, unless it turns out that there is just
bezillions of more uses because of ease of
access. And it's certainly too early to say that.
At the same time, I think we're already coming
up against this problem in the licensing
arrangements we're signing with secondary
publishers like, you know, Magazine Index and
University Microfilms and people who are
providing compilations of material now. And
it's really a problem because there are articles
that we do not have the rights on, and there
isn't right now a systematic way of being able to
flag those.
And it would be great in this metering software
that I'm still wishing for, and so I can put all
sorts of functions in it since I'm just wishing for
it, that there certainly needs to be some way
there to sort of say these articles are not
available, you know, you can't do that. Right
now, it works very imperfectly.
MS. PRESTON: You mentioned a partial use of
an author's work to be copied and made part of
a larger work. Should an author have this right
that he does not want any of his work to be
separated from the whole and to be made a
part of another work, and how do you prevent it
with the technology that we have today?
MS. WHISLER: I think that -- does the author
have that right? Boy, I don't know. Again,
that's not a right we recognize now in the print
world. If someone contacts us directly to use a
single chapter from a book in a course pack, or
indeed we license to the Copyright Clearance
Center and we don't even find out about it until,
you know, a year later when they pay us, that
happens now.
What I think happens now also is that there is
a lot of use of individual chapters that is
essentially invisible. If someone goes to the
library and reads a single out of a book, nobody
ever knows about that. And so, you know, this
technology offers us a chance to start making
that kind of use visible.
You know, I think you have to remember that
scholarly publishing is in incredibly dire
financial circumstances because of the collapse
of the library budget, that, you know, a book
that sold 1,500 copies 15 years ago now sells
500 copies. And the number is going down,
down, down, down. And so those things are
already -- you know, a commercial publisher
would not be publishing those things now.
We're already losing money on those books.
And so having some tiny avenue of bringing
some money back in from partial uses, it's not
as if we're getting rich. We're just sort of hoping
to be able to continue providing access.
MR. LEHMAN: Do you think that the existing
technology of photocopying has affected that,
that the capacity of photocopying the scholarly
articles has resulted in the -- obviously, all
publications are --
MS. WHISLER: I think that's certainly been --
MR. LEHMAN: -- money pressure, but then
they have another outlet. They can sell, well,
we don't have to buy the book. We'll spend it
on a new room or something in the library
instead because we can -- you know, we don't
need as many books because we can photocopy.
MS. WHISLER: That's certainly a factor. And I
think it gets to be more a factor as scholarship
becomes more interdisciplinary. You end up
with more works which have only parts of them
that are of interest to particular people. So the
books are getting more expensive, there's less in
the book that a particular scholar wants, and
it's easy to Xerox. And all of those things come
together in a nasty way.
MR. LEHMAN: Well, this gets back a little bit
to the point that Ms. Simons made earlier that
actually the capacity of the technology to provide
for economic transactions in the use of the work
does not necessarily imply less access, it seems
to me, because what you have is a market at
work. In theory, the market can result in wider
use but at lower per cost uses.
MS. WHISLER: That's right.
MR. LEHMAN: And therefore, you know, more
people have it available, but at the same time
there's a mechanism for small monetary
transactions that will support a group like
yours, academic publishers.
MS. WHISLER: That's right, we hope.
MS. PRESTON: You talked about user friendly
a while ago. Collective licensing may act as a
clearinghouse. Do you believe that such a
methodology would be user friendly?
MS. WHISLER: Well, it all depends on, you
know, how ubiquitous it is and how easy it is. I
mean, if you ended up with something like BMI,
that would be terrific. I mean, the office would
like that, we'd like that, everyone would be
happy. I think that's a formidable task, to
create that now as opposed to having created it
back when.
And I also feel there's a lot more authors than
there are recorded musicians in the world, I
think, and keeping track of all of those people
and being able to manage that in a centralized
thing, I mean, it's one of those things that's
theoretically possible but I would be really
surprised if it happened. I don't see where the
organizational will in the society is going to
come from to mount that massive --
MR. LEHMAN: Well, you already have the
CCC. You have the Copyright Clearance Center.
MS. WHISLER: If it doesn't work any better
than CCC, it won't work.
MR. LEHMAN: Well, that is, in effect, a
collective licensing society --
MS. WHISLER: Yes, right.
MR. LEHMAN: -- already.
MS. WHISLER: But that's not going to
creators. That's going to publishers. And to
make that next step so that you're actually
recompensating the actual creators through that
centralized task is a big task.
MR. LEHMAN: I just want to put a footnote in
here just to make it clear about this issue of
authors' rights vis-a-vis a publisher. Obviously,
when your publisher comes to you -- when your
author comes to you, you have standard
agreements that are signed which in your case
would provide, generally speaking, for the
ceding of most of the rights to the publisher. So
obviously as you move into these new
technologies, the authors' rights and your rights
are obviously going to initially be determined by
these agreements which probably ought to be
revisited in view of this potential new
technology.
MS. WHISLER: That's right.
MR. LEHMAN: And obviously, the nature of
those licensing agreements right now, the kind
of deal that you sign with an author, is
considerably different than what Simon and
Schuster signs when they pay somebody, you
know, a $500,000 advance and do a major
trade book deal.
MS. WHISLER: That's right. This is a field
that's really in a lot of flux right now because
the library community and the university
administration community are both pushing to
get the faculty to insist on maintaining their
rights as a solution to -- they think a solution to
the hegemony of the European scientific
publishers' control over scientific information.
And so we're in a sense in a situation where the
sort of usual way of doing things is really up for
grabs in our world. And so even though that's
the way it works, I don't know if that's the way
it's going to keep working.
MS. DYSON: But I guess the fundamental
point is right now that the authors actually --
and this is especially, as Mr. Bolman said as
well -- the authors are looking more for prestige
recognition, a rise in salary rather than direct
compensation for the property they produce.
MS. WHISLER: That's right.
MR. LEHMAN: But those are -- I think it's
important to understand those are academic
authors that you're referring to largely, or
scientific and technical. The two of you
basically represent scientific and technical
publishing and basically these are people that
look to their university salary or maybe their
consulting deal with, you know, a local Silicon
Valley company or whatever for their primary
needs of compensation.
MS. WHISLER: That's right.
MR. LEHMAN: As opposed to the people that
ms. Preston represents, for example, who look
to the royalty check that they receive the
exploitation of a copyright as their primary
means of compensation.
MS. WHISLER: That's right.
MR. McCONNELL: Continuing on your point
about the copyright observance and metering
software, have you or have the presses or are
you aware of any systematic attempt to at least
list what all the features are that -- as you say,
it's easy since it doesn't exist as a commercial
product at the moment, but is there a list of
what the requirements are for all those things
in any detail that you're aware of?
MS. WHISLER: Not that I know of that's
coming from the publishers. We're watching
very carefully the Netville experiment at
Carnegie Mellon, which is I think going to -- you
know, it's 90 percent of the way to actually
being a usable thing. It's a little too library
based right now. It's assuming that the effective
owners of the right and the people who will be
recompensed are the libraries and that doesn't
quite work.
But it's really easy to imagine that model
pushing to the next step. That would be an
interesting task to take before AAP and to ask
them to work on that.
MR. McCONNELL: We would encourage you to
do that, then.
MS. DYSON: I'd actually like to say something
sort of as a witness in the sense that I publish
a newsletter and I am now -- it's now available
on line through Information Access Company.
And the way we're compensated is, I believe, we
get a check based on -- they get total sales for
the disk or for electronic access, and then they
look at what percentage of the total number of
bytes my newsletter is. And so they assume
that everything on that service is accessed at
the same rate and they give me a teeny-weeny
percentage of it.
Since I don't really take this all really seriously
yet anyway, I'm not terribly exorcised about it.
But I could imagine in the future feeling very
strongly that I would like to know, you know,
whether my newsletter is looked at more often
than other stuff. And so I'm still dealing with
whether I believe in this concept at all, but if I
do, I would certainly like much better metering
procedures in order to know how much my stuff
is seen as opposed to somebody else's.
And that certainly doesn't cover the copies that
are made of it once it gets down loaded the first
time.
MS. WHISLER: You know, I think that price
model comes out of the CD-ROM world and for
lack of any better model, that's sort of what
they're using now. But I don't think it works
once you get real metering software.
MR. LEHMAN: This gets to the issue of the
differences between different uses and different
industries that are reflected here. I mean, the
record industry is vastly different from academic
publishing, newsletter publishing and so on.
And even within something like newsletter
publishing, there are different kinds of angles
and different kinds of newsletters and ways
that people market and receive their
compensation and so on.
So one of the questions I would like to sort of
ask anybody on the panel that wants to
respond is: Is there a common base line of
features that we see, or are we going to see
ultimately considerably different mechanisms in
different industries? For example, maybe
blanket licensing for some things, on the other
hand high levels of encryption for others and
strict metering? And is there, as a matter of
policy, any role for anything other than the
marketplace, for the government in creating
those different standards?
Yes, Ms. Simons?
MS. SIMONS: Well, actually, I have a comment
I'd like to make about this metering discussion.
Of course, it's something I was advocating in
my statement, but I also want to point out that
there are policy issues related to that, namely,
who owns the information about who is getting
-- who is subscribing to what. And as our life
moves more and more onto the net, as it
becomes more and more electronic, I think the
issues of privacy protection become increasingly
important.
I personally would like to see some kind of legal
protection whereby people or whoever has
access to the information is not allowed to
disemminate it without the specific permission
of the user, of the person who ordered it.
MR. McCONNELL: We are looking exactly at
those kinds of issues with the Advisory Council
in connection with our work on privacy, and that
question of consent, informed consent for the
release of information about yourself, about
personal information. It's related in a way to
the comment that Mr. Bolman made about the
pharmaceutical companies not wanting their
activities known as to what journals or what
articles they're reading. So there's a commercial
privacy aspect, as well, and I think that's
important.
MS. SIMONS: And I think it's important that it
apply not only to the government, because there
already are laws restricting what the
government can do, but that it also applies to
private industry.
MR. LEHMAN: Well, you know, there are
interesting copyright implications here because
we had -- you know, a couple of years ago, we
had a big fight where book publishers, for
example, wanted a more -- basically wanted a
fair use right to publish from unpublished
works. You know, in other words, if I wanted to
look at -- yeah, exactly, if I wanted to look at
Truman's private memoirs that had never been
published, I could use that.
So we see a conflict there, even on the part of a
group that's normally very pro-proprietary and
pro-copyright, saying, well, I want less copyright
protection so I can get somebody else's private
stuff. So there's a really interesting -- the
electronic environment is going to expand those
kinds of questions tremendously, and you'll find
different people taking different positions, I
suspect, from where they happen to -- you know,
what they want at that given moment.
We have the other panel, and I'm trying to, even
though I realize we originally said 12:30, I
realize a number of people have to get to the
airport, which is quite a ways away. So what I
was hoping we could do is shorten the break,
continue until about 20 minutes to 10:00 and
then maybe take about a five-minute break and
then come back for the next panel.
And, you know, we can talk all day. It's really
such a shame, but this is the beginning of a
dialogue and maybe we can all correspond with
one another on the Internet about it.
(Asides.)
MR. LEHMAN: Oh, there's somebody from the
audience that wants to ask something, too, but
why don't we --
MS. DYSON: I just want to offer, I will stick
around later and I'll help pass on any further
comments people might have to my esteemed,
honorable colleagues.
MR. LEHMAN: Well, also, everything here is
being transcribed, of course, too.
MR. McCONNELL: Well, if it would be
possible, Mr. Chairman, if we could, obviously I
certainly won't have time to ask all the
questions that I have. If it would be all right
with the panel, if I could submit questions to
some of you for the record, if those could be
incorporated in the record, that would be very
helpful.
MR. LEHMAN: I'm sure everybody would be
happy to do that.
MR. McCONNELL: That would be great. I just
had one question for Mr. Leibowitz, which is the
International Standard Recording Code which
you mentioned, does that provide all the kinds
of information about copyright status,
generation status, terms and conditions at this
point? Is that a robust thing for all manner of
intellectual property?
MR. LEIBOWITZ: Well, there are a
combination of codes. The International
Standard Recording Code is really an identifier
of the particular sound recording track which
will identify the owner of it and, with the
numbers, identify the particular recording.
The other information about the copyright
status and the generation status are part of the
Serial Copy Management System information. The pricing information and the other elements
that I discussed are not part of that, and that
would have to, you know, be built upon.
Let me respond, since nobody did get a chance
to respond to the question you had a moment
ago about the issue of whether we should have
some single means of standards. I think on the
one hand it's very important that there be
flexibility to allow the individual content
providers to determine their own types of
systems and approaches. But at the same
time, to the extent that we want -- and certainly
our industry wants the equipment to be able to
react to those, I think there is a valid role for
the government or standard setting body to play
in trying to develop that sort of feature so that
it doesn't increase the costs unnecessarily of the
equipment or the transmission services
themselves.
MS. PRESTON: I have a question I would like
to ask of David Leibowitz. When you have the
performance right in sound recording, what type
of --
MR. LEIBOWITZ: -- lips to God's ears.
MS. PRESTON: What type of security do you
envision that will enable you to determine that
an album has been performed? For example,
Mary Sue has the new Madonna album and she
decides that she wants to play that album over
the NII for her friends to listen. She calls up
everybody in the neighborhood and says, "Have
you heard this? Take a listen." How will you
know that that has been performed?
MR. LEIBOWITZ: Well, there are very
frightening aspects of the Internet system today
which doesn't allow us to make those
determinations. I think the part of issues -- and
first of all, for clarity, to the extent that the
copyright law is expanded to give sound
recording owners the same right of public
performance that all other content providers
enjoy, it's limited to public performances. And
the question then becomes whether that's
public or not.
Other characteristics that you would have to
look at is whether or not it's being transmitted
in a way that is audible in real time or is it
transmitted to be down loaded in faster than
real time?
MS. PRESTON: Now, we're talking about just
listening.
MR. LEIBOWITZ: Well, if it's just being
transmitted for listening, those are going to be
performances. Whether or not -- certainly today,
we don't have the capability to address that,
which is why we need the additional
information and allowing the equipment to also
react to that information.
MR. LEHMAN: Well, we would ask the same
question of you, Ms. Preston, that --
MS. PRESTON: I was asking for that same
reason.
MR. LEHMAN: I mean, that's a performance
that's being listened to.
MS. PRESTON: We have the same problem.
MR. LEHMAN: Though I think it is important
to realize that certainly the copyright law has
never captured every single use of work. I
mean, you just have to recognize that there are
going to be unauthorized uses. Right now,
there's just a vast wealth of information out
there on the Internet by and large which are
communications or which are public domain
material which people put on there, and they
basically don't -- they may be technically
copyrighted works but there's no attempt to
enforce the copyright.
I mean, just because you have a copyright right
doesn't mean that you have to run around
enforcing it or anything like that.
Yes, Ms. Simons.
MS. SIMONS: Well, I just wanted to express a
little concern about the scenario you just
described. In order to be able to capture that
kind of information, it might imply the ability to
capture all kinds of other information, such as
political dialogues. And I just think it's a very
risky business.
It's true that the Internet doesn't now have the
capability to find out is she's sending this record
around, but we also have to keep in mind what
the trade-offs are to introducing new
mechanisms and how they might be used in
ways we don't intend them to be used.
MR. LEHMAN: This is such an exciting
discussion with this panel that we could
probably go on. We should have arranged for a
full day of hearings, and maybe two, but we
learn as we go along. But we did promise the
audience a chance, and we do have a person
from the audience, so maybe we should move on
to that.
Could you come forward, please, and identify
yourself.
MS. NYCOM: My clients represent both sides of
the Internet, if you will, or the NII. And they're
traveling together, but they have differing
interests.
Some of them are people who are providing
intellectual property, and they, like Sandra,
would like to find a way to make sure they're
paid for it. Others on the other hand are the
distributors, and they neither want nor are they
interested in knowing anything about the
content or let alone being held responsible for it.
So I have two questions, one for the testifying
panel, and then if I might, one for your panel.
For the testifying panel, the question really is:
Are you speaking with each other? For
example, David, your group, and Mark, your
group, are you keeping each other informed so
that you don't solve yesterday's problems as the
technology advances? And I see this is a great
opportunity to work together so that the true
protection can be had without the distributor
somehow being liable.
Now, for this panel, the question is: Have you
looked at, as a National Academy of Science
panel did a couple years ago, the notion of
providing possibly the status of a common
carrier for some of the distribution channels,
and of course with the aspects that that brings
up along with it?
Thank you very much.
MR. LEHMAN: Well, let me answer, just to
move things along, the second question first
because I think I know both what the working
group has done and what the Advisory
Committee has done, and the short answer is
no, we haven't looked at any common carriers
yet.
MR. BUNZEL: In terms of the first answer of
coordinating with other organizations, we have
just redefined our strategic plan for an
Intellectual Property Committee, and I can tell
you that a key part of that plan is, on all
issues, is identifying other interested parties as
well as, as we begin to develop a position, the
positions of other parties that may have impact
on policy or legislation that will be developed.
We are already developing lines of
communication on the ratings situation with the
SPA and the other organizations. So, yes, it's a
very key part of going forward.
MR. LEIBOWITZ: And I would just like to add
that although Bruce and I haven't met, I believe
I do serve on some advisory panels for the IMA
and I do receive literature from them. And I
suspect we will be working more closely
together, as we just alluded to, the CD-ROM
recorders and there was an article in this
week's Information World about Sony
introducing the CD-ROM recorder for $1,500
retail that can go right into a slot into your
computer. So those are very troubling elements.
As far as the notion of on-line services being
common carriers, while we can talk about that
for a long time, my reaction is that that's an
outrageous concept.
MR. LEHMAN: We really have to move along,
and one other person wants to ask a question of
the panel. So hopefully, we can take that
question and then --
(Asides.)
MR. LEHMAN: Why don't you just go to the
microphone here, and if it doesn't come through
on the transcript, it doesn't come through and
I'll try to repeat the question.
(Question from audience, not on audio tape.)
MR. LEHMAN: In the interest of -- that was
sort of more of a statement, I think, which was
more that the AAP, the Association of American
Publishers, is working on this problem. They
are particularly interested in and concerned
about equipment that enables unauthorized
use and is anybody looking at that problem.
I would just say that the working group's screen
paper does indeed address that problem to
some degree. But maybe if somebody has a
very quick response or if somebody, you know, is
about to publishing something or put a new
Intellectual Property Coproduct on the market that relates to this, you
might let us know on the panel.
Finally, I want to -- Ms. Dyson has one more
question.
MS. DYSON: Yeah, this is just kind of a sense
of the panel. I'm assuming that you all feel
that what you're trying to do is have deterrence
to copying, that you have no notion that there's
going to be 100 percent protection. Is that
correct? Okay.
MR. LEHMAN: The answer is no. I mean, just
for the record, we're getting an answer that, no,
people don't have an expectation of 100 percent
security against unauthorized copying.
MR. LEIBOWITZ: 99 percent would be good.
MS. WHISLER: I'd settle for 70.
MR. LEHMAN: You know, maybe what we
could do is, if people would just indulge us a
little bit, the members, is bring up the new
panel and we can start right away, you know,
as soon as they get in place. And if anybody
here has to leave the dais for a moment, they
can come right back. That way, we'll move right
along and save ourselves 15 minutes.
MR. McCONNELL: How will we get the
additional questions from the panelists?
MR. LEHMAN: We have their name and
address we will provide that to all of us, and
you will be able to write to them or Internet. I
think we may even have Internet addresses for
some of them. But we need that for our records.
(Asides.)
MR. LEHMAN: Yeah, if you want to do it
formally through the record, you can send it to
Michael O'Neil here in our office and he will see
that they get forwarded. Then we'll have it in
the official record.
I assume what we're going to do in these
hearings is the same thing as we've done with
others in our working group, and that is that
the transcripts are available for public
consumption and they will be available in about
two weeks time as part of the process here so
that we'll stimulate discussion for other people.
(Whereupon, a brief recess was taken.)
MR. LEHMAN: I hate to be rude, but
unfortunately time is limited this morning, so
we really do need to get on with our business.
So I'd like to welcome our second panel. I want
to thank our first panel. We could have gone on
for a solid day and more, I'm sure, following up
on that. But it does indicate, since the
questions were very timely, that we're on the
right track.
Our next panel consists of distributors and
technical solution providers. Maybe I would
just ask the people in the back of the room if
they could have their conversations out in the
hall or what have you. It would help us.
The panel consists of Jeffrey Sinsheimer,
Director of Regulatory Affairs in the California
Cable Television Association; Josh Groves,
Director of Current Awareness Products,
Marketing Department of Dialog Information
Services; Curt Schmucker, Manager, Tools and
Environments of Apple Computer; William
Ferguson, Vice President of Marketing and
Sales of Semaphore Communications
Corporation; William Sweet, Director of
Marketing of iPower Strategic Business Unit of
National Semiconductor Corporation; William
Krepick, Senior Vice President of MacroVision
Corporation; and Robert Rast, Vice President,
HDTV Development of General Instrument
Corporation.
This panel will show us why it's important for
us to be right here in Sunnyvale in the heart of
Silicon Valley where most of these people.
You've had the benefit of seeing the earlier
format, so why don't we start out with Mr.
Sinsheiner. And to the extent that we can
obviously leave as much time for the dialogue,
the better, so we'd like to welcome you, Mr.
Sinsheimer.
WITNESS PANEL TWO
DISTRIBUTORS AND TECHNICAL
SOLUTION PROVIDERS
STATEMENT OF JEFFREY SINSHEIMER
DIRECTOR OF REGULATORY AFFAIRS
CALIFORNIA CABLE TELEVISION
ASSOCIATION
MR. SINSHEIMER: Thank you. Assistant
Secretary Lehman, Mr. McConnell, Ms. Dyson,
Ms. Preston and members of the public, thank
you for the opportunity to make a presentation
before this hearing board on the issues of
commercial security and intellectual property on
the National Information Infrastructure.
My name is Jeffrey Sinsheimer. I am Director of
Regulatory Affairs for the California Cable
Television Association. CCTA is a trade
association in the state of California
representing cable television operators servicing
over six million California residents, cable
television programmers and equipment
suppliers. As Director of Regulatory Affairs, my
responsibilities include advising members on
signal security issues including legislation and
its enforcement.
My role here today is to put into context the two
questions posed by this panel from the point of
view of the cable television industry. First,
what are the system security needs of
intellectual property providers? And, second,
what are the technical solutions and system
designs currently being studied or developed by
the private sector to deliver products and
services via the NII?
Specifically, my comments today will relate to
the third question posed in the notice. In
considering these questions, CCTA's comments
revolve around three basic themes. First,
security of intellectual property rights is
currently endangered by illegal theft of cable
television service which is over $4.7 billion --
that's billion with a "b" -- dollars annually
nationwide and growing.
Second, public policy makers and law
enforcement officials must act to stop the
current theft crisis.
And third, government solutions that protect
intellectual property interests should encourage
investment in upgrading the NII and use of
these new and improved networks by
consumers.
Theft of cable television service is a major
problem in this country. While many in the
public may view theft of cable television service
as a technical challenge, it is in fact a crime. It
is a felony both under federal and state law,
but also it deprives creators of their intellectual
property rights to be compensated for the use of
their works.
Section 633 of the Communications Act on the
federal level gives power to U.S. attorneys to
prosecute in this area. The CCTA sponsored
passage of Penal Code Section 593(d), which
provides criminal penalties and civil damages
and remedies for theft of cable television service,
and will sponsor amendments to increase these
crimes from misdemeanors to felonies, with
strong support from the motion picture studios,
broadcasters and others who distribute their
works on cable television systems.
The Office of Cable Signal Theft at the National
Cable Television Association estimates that
people tapping illegally into cable television
lines or descrambling encoded signals steal
approximately $4.7 billion dollars annually
from revenues that would otherwise go to
intellectual property creators and cable
television operators.
This figure is somewhat understated, given the
fact that it does not include theft of signals for
pay-per-view and other more transactional
services that cable television operators have
begun to provide only in the last few years.
Cable theft deprives revenues not only to cable
television operators who are distributing
signals, but also a wide variety of people and
institutions which would otherwise be entitled
to a portion of that amount.
Outside the intellectual property area, since
cable television operators are required to pay
local franchise fees, the loss of these revenues
deprives local government of nearly $250 million
dollars annually in franchise fees for the use of
public rights-of-way. It also forces legal
subscribers to pay for theft and degrades signal
quality in cable television systems.
In the realm of intellectual property theft, the
$4.7 billion dollars includes copyright royalties
which would otherwise be distributed to the
producers of broadcast programming through
mandatory copyright payments that cable
television operators make. It also represents
diminution of the amounts of revenues to which
basic cable television programmers and
premium programmers, such as HBO,
Showtime and the Disney Channel, would
otherwise be entitled.
Cable television operators construct their
systems in an encrypted manner to protect
revenue streams, to enhance signal quality and
to ensure the integrity of their contracts with
program suppliers. This guarantees that
creators receive compensation for their works for
which they are entitled when their creations are
distributed.
However, the marketers of computer chips to
defeat those encrypted systems and boxes
which contain illegal chips have had some
success in convincing some elected officials that
their behavior is benign. Local law enforcement
officials, who for the most part are strapped
financially, have had limited success shutting
down these types of operations.
Ironically, the thirst for illegal descrambling
devices has made its way from advertisements
in popular electronic magazines to
advertisements in magazines of more general
circulation, such as Parade Magazine, which is
included in tens of millions of homes across
America each Sunday. Now we travel fast
forward through Cyberspace and onto the
Internet, where participants in certain forums
advertise how to construct your own cable
descrambler and how to defeat encryption
systems, and how to program a chip to provide
free access to otherwise scrambled signals.
As an example of this type of information being
distributed on the Internet, one of the four
major suppliers of set-top adjustable boxes has
had its microcode disassembled and distributed
on one of the Internet forums. This makes it
possible for theft of all forms of intellectual
property transmitted on systems having those
boxes.
This distribution of information is to literally
hundreds of thousands of people on the
Internet, who tend to be the most technically
literate people. Internet distribution of
microcode and the publication of the availability
of chips and methods to defeat encryption
systems is easily comprehended by this
audience. This creates the potential for a
dramatic new increase in theft of intellectual
property.
This situation leads also to the deployment of
equipment that runs afoul of FCC standards
and of boxes which have lost their U.L.
certification.
The FCC has been considering these questions
as part of its docket on equipment compatibility
pursuant to the 1992 Cable Act. Under the
auspices of the FCC, the Electronics Industry
Association and the National Cable Television
Association are participating in the Consumer
Cable Compatibility Advisory Group, which is
working on different types of systems that will
meet the industry's different needs and deal
with the issues of theft of intellectual property
and theft of cable television service.
Finally, while many of these solutions may be
technical in form, two important factors must be
taken into account.
First, computer and video thieves have
demonstrated their ability and propensity to
decipher encrypted code to gain illegal access to
intellectual property of others, and the market
for these mechanisms will never disappear.
And, second, technology brings with it a cost
which one hopes will not discourage deployment
of the NII. The upgrade of cable television
systems to full service networks that can offer
protection to intellectual property will force
cable television operators into new relationships
with the people who create video and interactive
products. Creators of intellectual property
expect revenue for the distribution of their
product. The distribution cycle must provide
some sort of revenue incentive for network
builders so that they will upgrade their
networks to enhance security.
This is not an inexpensive proposition, and the
marketplace may provide some solutions.
Creators may have to think about the
distribution cycle in a new way, providing for
earlier day and date release of video offerings,
particularly on transactional and pay-per-view
systems, in order to create incentives for secure
networks to be built.
Thank you very much for your time, and if you
have any questions, I will be happy to answer
them.
MR. LEHMAN: We will proceed right on to Mr.
Groves and then we can all have a dialogue
together.
STATEMENT OF JOSH GROVES
DIRECTOR OF CURRENT AWARENESS
PRODUCTS
MARKETING DEPARTMENT
DIALOG INFORMATION SERVICES
MR. GROVES: Thank you. My name is Josh
Groves, and I'm with Dialog Information
Services.
First, I'd like to say that Dialog is very grateful
for the opportunity to be invited to this panel.
Dialog is the largest provider of commercial
on-line data bases to the business, scientific,
research and academic communities. We have
more sources than any other service. We have
over six karabytes of data covering over 450
files.
As the leading provider of high-quality electronic
data that is relied upon by businesses
throughout the world, both large and small, we
feel that it's critical that the NII does not
compromise the integrity and security of our
data both at our site and once it's distributed to
our customers throughout the world.
We believe that the security of electronic
intellectual property is critical to the commercial
success of the National Information
Infrastructure. We believe that private industry
will produce and select the most effective
safeguards, both hardware and software, to
ensure this security.
We also believe that the government can play a
significant enabling role by providing technology
test beds, by promoting technology exchanges
and by helping define the current, sometimes
murky legal areas of the electronic copyright
protection.
And finally, we believe that the government can
help define the requirements of what it means
to contract electronically through on-line means.
We would also be happy to answer any
questions when time allows.
MR. LEHMAN: Thanks very much.
Next, Mr. Schmucker.
STATEMENT OF CURT SCHMUCKER
MANAGER, TOOLS AND ENVIRONMENTS
APPLE COMPUTER
MR. SCHMUCKER: Good morning. My name
is Curt Schmucker, and I am in Apple's
Advanced Technology Group, Department
Manager.
Apple is a company that produces mass market
personal computer hardware and software and
distributes these desk top, notebook and
personal digital assistant devices worldwide.
I am delighted to be here today to speak on
behalf of Apple. What I'd like to do is sort of
make one major point, and that is to talk about
the interaction between the technical means for
achieving privacy controls and the business
reality of worldwide marketing.
There exists several cryptographic means of
enciphering data that are usable on personal
computers. In addition to being trusted and
efficient and usable to non-specialists, these
means have to be cost-effective. And to be
cost-effective, they have to be easily exportable.
By easily exportable, I don't mean that it's
possible to obtain an individual validated
license after months of negotiation with
commerce, state and defense. Months of
negotiation might be reasonable if what you are
trying to export is a multi million dollar
computer system. It's not so reasonable if what
you're trying to export is a $500 Newton that
fits in your pocket and sells as a commodity
device.
I'd like to tell you of one sort of anecdote that
sort of brought this home to me, of the
difficulties worldwide companies currently face.
A company here in Silicon Valley needed to
protect its business communication data
between its headquarters here and its
worldwide subsidiaries. And so they tried to
obtain a license to export to their subsidiaries
some U.S. crypto gear, and they were unable to
do so.
So having this dilemma in their business
situation, what they ended up doing was
purchasing Russian crypto gear because there's
no law on the import of such equipment, and
they use that now for their worldwide business
communications.
I'd like very much for this sort of thing to remain
an isolated incident as opposed to becoming a
common practice. And to do so, we need to
make changes in the export controls for mass
market devices as the NII becomes more and
more of a reality.
Thank you very much.
MR. LEHMAN: Thank you.
personal computeNext, Mr. William Ferguson.
STATEMENT OF WILLIAM FERGUSON
VICE PRESIDENT, MARKETING AND SALES
SEMAPHORE COMMUNICATIONS
CORPORATION
MR. FERGUSON: Thank you, Mr. Chairman.
My name is Bill Ferguson. I'm the Vice
President of Marketing for Semaphore
Communications Corporation. We're a young
company located in Santa Clara that develops
secure digital transmission systems and
software for global markets.
I have prepared notes that you can get on the
outside, and rather than read from them
straight, I will kind of paraphrase as I go
through. Sometimes it's useful after hearing
other speakers, to add some comments that
reflect on the reality of the situation.
Our products are used to secure
communications across all aspects of the Global
Information Infrastructure. And every time I
see something that reflects on the National
Information Infrastructure, somebody's got to
give somebody a sharp poke in the eye and let
them know that it's growing a hell of a lot faster
outside the United States than it's growing
inside the United States. And when I have to
come to panels like this and meet with people
who haven't even had new stamps in their
passport in the last six months for doing
business, it's really frustrating to try and get
people to understand the scope of the business
that's going on outside of this country with
relationship to secure communications.
It is a booming business outside of this country,
and it's going to stay a booming business. And
it's going to be driven by foreign companies, not
United States based companies, unless
something can be done to affect the laws that
allow U.S. companies to compete fairly and
openly for global business.
Our products use standard, globally-accepted
technology such as DES and RSA. We can't get
either one of those out of the country without an
export license for each device and each single
destination. My global competitors can ship
this stuff around, just like my friend from Apple
suggested, without any provisions for licensing
whatsoever. And to make it even more absurd,
it takes me anywhere from three weeks to three
months to get an export license and then once
I've gotten the export license, even with the new
federal provisions for getting the export licenses
in three days, as I pointed out to people from
the Department of State, they do the courtesy of
mailing it back to me by third class mail so it
takes two weeks to get it back to my office.
So there's kind of a sense of urgency for reacting
to this kind of requirement on a -- more urgency
than we see the federal government moving
right now. I've attended these panels for 18
months and we're discussing the very same
things and nothing is moving.
I see a mark in the sand being drawn at one
meeting. I see the mark being erased at the
next meeting and a new line being drawn in the
sand closer to the goal line, your goal line, than
the 50 yard line so that we can have a level
playing field for dealing with these issues on a
global basis.
The products that we make are transparent to
the content providers. They are transparent
such that they will secure any material reaching
the superhighway. And they will keep any
unauthorized access or any compromise of the
data on the network.
I have a lot of sympathy for the cable industry,
but every time we try to approach the cable
industry with solutions, they go back to their
preferred suppliers. Their preferred suppliers
are developing proprietary solutions which are
for the cable industry only, so we've got a
diversion of the application of technology that's
going on right now. And the further we get away
from each other, the less the user is going to be
able to have a transparent device available to
him in his home or at his office or in his home
and his office that will be able to be used across
all services.
The issue of globalization is really important.
At a forum in Baltimore only about two and a
half weeks ago, one of the speakers was making
comments to the effect that they had catalogued
400 companies around the globe that were
involved in security related product
development. Somebody in the audience from
Sweden jumped up and said, "Sorry, we know of
1,200." So the 125 companies that are in this
business in the United States are small by
comparison, and it's clear that having been a
leader in this market only five years ago, United
States companies are being severely hampered
in the globalization issue, as my friend from
Apple pointed out, simply because of laws
where we have our head in the sand.
A number of us in the audience and some of us
on the panel were at a conference in
Washington in June when, in the middle of the
afternoon, we asked one of the speakers about
internationalization issues. We asked the
panelists and people from the National Security
Agency if they had made any attempts to try
and get foreign governments to accept Clipper
technology in their environments for use in their
countries. You're all familiar with Clipper?
People from the National Security Agency stood
up and said even though it's been since April of
1993 that they announced Clipper, that they
had made no direct initiatives to foreign
governments with regard to the acceptability of
Clipper technology being imported into their
countries.
That is a terrible, terrible dilemma for an
industry that is under control of federal agencies
and the federal agencies are hampering our
ability to be involved in international commerce.
Clearly, these issues cross all borders. The
industry acknowledges the need for the law
enforcement and national security communities
to have their requirements served, and industry
has stood up to the line right there with them
and said,"Okay, let's resolve some issues. Let's
get on with it. What do you want us to do.
How can we do it?" Okay? It's 18 months later,
folks, and nobody is doing anything.
Here in the United States, you have a group of
innovators. They are young companies and
some very mature companies, such as National
Semiconductor, that are developing products
which could put the United States' industry in a
leadership position globally to provide for secure
communications. We hope that the government
will narrow its focus so that we can address
these issues, you know, a single time, not
repeat times before different fragmented groups
looking at these issues. And we look forward to
that, and we as a market and technology
innovator, want to stay involved at every step.
It puts a strain on us to do it, but we've made a
commitment to do it.
Our global partners are eager for
accommodation on these standards, as well,
because, as I pointed out, it is a global issue.
It's not just a domestic issue only.
As a young company with only 25 employees, I
can tell you that I have partnerships already
established with British Telecom, with the
Swiss PTT, with Cable and Wireless Dutch,
Swedish PTT's, and I have invitations from the
French and Japanese to participate in
co-development projects with them, only to have
those rejected by the United States government.
So we're kind of in a dilemma. We're confused
between do we stay here or do we move our
operations off-shore, like to Russia,
Switzerland, Sweden, Finland, Norway, Japan,
India, Israel, I mean, places that would
welcome a technologically innovative company.
We hope that industry can see a cooperative
spirit expand and have this government lead
the global partnerships and the global
expansion of this business. Thank you very
much.
MR. LEHMAN: Thank you, Mr. Ferguson. You
referred to National Semiconductor, and now we
have William Sweet from National
Semiconductor Corporation here.
Mr. Sweet, do you want to proceed.
STATEMENT OF WILLIAM SWEET
DIRECTOR OF MARKETING
POWER STRATEGIC BUSINESS UNIT
NATIONAL SEMICONDUCTOR
CORPORATION
MR. SWEET: My name is Bill Sweet. I am the
Director of Marketing for the unit within
National called the iPower, little "i" for
"information." We're a business unit that has
come up with a new thing -- I'm not quite sure
what to call it; the crypto folks call it a token --
designed to facilitate security in moving digital
files from point A to point B over any network,
secured or unsecured, through any mail system,
secured or unsecured.
We're currently building two flavors of these.
One is a flavor built upon RSA data security,
which is not escrow. There's another one we're
building for the U.S. government, which is now
called the FortizzaCard. It used to be called
the PersonaCard, which is the escrowed system.
And for those of you in the audience who aren't
sure what a token is, I assure you that you
carry them around with you pretty much most of
the time. I have here one of mine, except it isn't
mine; it turns out to be my wife's. It's her ATM
card. And this is a two-factor security token.
To make it work, you need two things:
something you have, the token, and something
you know, the PIN number.
Two-factor security devices are much more
secure than single-factor security devices like a
regular credit card where all you need to know
is the credit card number and away you go.
These are relative new tokens. Here is one. It's
built on a PCMCAA card format. It has a little
computer, crypto engines, and some memory in
it. We have designed these things to be
impenetrable, or another word people like to
use is tamper-proof, meaning the secret data
that's inside the chip here that we manufacture
cannot be extracted. In particular, the thing
we're protecting is the private key in the
public/private key fair that's used in key
exchange and digital signature.
What this little gadget gives you is the ability to
authenticate over a 3,000-mile wire who you are
via digital certificates, the ability to sign things
-- I'm talking digital signatures -- which means
if you change one bit in that thing you signed,
the signature catches it, it's invalid. The ability
to make messages private through block
encryption of your choice, presumably DES
although BEST or IDEA or something else is
fine with us. It's up to the user. The ability to
verify the message through cacheting
algorithms, message digests, and a place to
store transactions data.
Now, this is a card that you can use to send
secret messages and attach digital file. And
that digital file that you attach can be anything
from a two-line memo to a two-hour movie.
We also anticipate these cards being used for
electronic commerce. If you want to buy a
program or any piece of intellectual property
over several thousand miles of wire, this is the
thing you plug, it proves who you are. You can
have your credit card accounts built right into
the thing. If someone at the other end has one
-- and by the way, these are like modems, you
need two, one on either end. If someone on the
other end has it, you can conduct electronic
commerce. I can buy, you can sell, and vice
versa, all in relatively bullet-proof security,
which brings me to Bill's point.
Since this is strong encryption technology, we
can't export it but we can sell it and it can be
utilized around the country. I am assured by
my government associates that we can export
the FortizzaCard, which is fair since the
government will have its fees.
Our position at this point is we're going to build
both kinds of cards and it will be up to the
customers as to which one they want to use.
Primarily, the market we're chasing in the near
term is what we call data security and
electronic commerce. There's another one that
we'll be chasing in another year, which we refer
to as metering. And that's the concept of being
able to enable people to ship encrypted files out
in mass media forms such as CD-ROM or, for
that matter, down the information
superhighway and to be able to exchange keys
in a secure environment so people can purchase
things like movies on demand, for example.
The difference between basic data security and
metering is simply that the metering has much
more sophisticated transaction processing
capability that sits on top of the basic security.
But my role in coming here today was to let you
know that this stuff is coming. The
FortizzaCards are shipping today. The
PersonaCard, which is the RSA compatible
version, we'll start shipping in January. And I
hope all of you that are concerned about security
will buy at least a dozen of them over the next
ten years.
MR. LEHMAN: That's very helpful. I'm sure
we'll have a lot of questions. Thank you very
much.
Mr. Krepick.
STATEMENT OF WILLIAM A. KREPICK
SENIOR VICE PRESIDENT
MACROVISION CORPORATION
MR. KREPICK: Thank you, Mr. Chairman.
Thanks for the opportunity to be here.
Macrovision Corporation is a private company.
We're a small company. We're engaged in the
business of providing intellectual property
protection to a broad range of copyright
proprietors, namely the Hollywood studios,
small, independent video producers, digital
set-top decoder manufacturers, semiconductor
companies, even some government agencies.
We sell hardware. We sell video encryption
systems and some pay TV scrambling type
products. But mostly we license our technology
and we license video cassette anti-copy systems
as well as theatrical video security systems and
pay-per-view copy protection systems.
We're not directly involved with any delivery of
Internet type services today, but we do have a
kind of unique technology oriented solution for
the companies that distribute video programs
and movies, whether it's in a pre-recorded
manner or whether it's over electronically
transmitted media, for example, cable or
telephone company or direct broadcast satellite
media.
We think that our primary contribution to
copyright security in the NII environment will
actually be in the are of protecting digital video
programs from being copied onto analog
equipment, which are the existing 400 plus
million VCR's that are in the world today.
You may not think that this is important, but if
you talk with the studios in Hollywood and you
talk with independent video producers, what
they are really concerned about is not only
digital-to-digital copying, which certainly is
important because everyone knows you can get
a perfect master of a video program if you go
digital-to-digital, but they are also concerned
over the fact that if you have a digital VCR or a
digital video disk player, most of that
equipment is going to have not only a digital
output cord on it, but it's also going to have an
analog output cord on it.
So what that means is that two or three years
from now, people will be able to take their
digital VCR's and they will be able to capture a
digitally transmitted program or they can take
a digital cassette or a digital disk and they'll be
able to put out onto any old analog VCR a
perfect production quality copy of a movie.
Now, that scares to death anybody who is
producing video programs because, again, the
threat is not just digital to digital.
The other fact that people understand is that
those 400 million analog VCR's that are in the
marketplace today throughout the world, they
are going to continue to grow. They will not be
thrown out overnight, so there will always be an
analog kind of hardware for at least the next
ten years in which to capture this video
information. There will be analog TV sets for
the next ten years which will display the video
information.
We think that the copyright holders will not be
satisfied if their intellectual property is only
protected in the digital domain. We also, as a
company, we believe that consumers, however,
do have the right to time shift free broadcast TV
or to copy non-copyrighted material. So we
think that that provision needs to exist in the
NII. I think that most people who are in the
video industry are aware of the 1984 Supreme
Court decision which allowed consumers the
right to time shift free broadcast TV. It was the
so-called Sony Betamax case.
However, as we go forward into this new digital
world, we believe that the copyright holders
have the right to copy protect electronically any
transmitted pay-per-view type programs or
events, or any pre-recorded material. We
believe that that's absolutely the right of the
copyright proprietor.
In answer to two questions that were posed in
the NII paper, what are the video security
needs of our customers -- and again, our
customers are the intellectual property
proprietors -- I think we can categorize seven
kind of distinct needs.
First of all, they require that copyright
protection be available for digital-to-digital,
digital-to-analog and even analog-to-digital
situations which may arise over the NII. And
that's, again, whether it's pre-recorded or
whether it's in transmitted form.
We believe that they want to prevent in the
United States the 200 plus million analog
VCR's from making production quality copies of
NII digital that comes from NII connected
digital hardware that has analog output ports.
If you take this on a worldwide basis, again,
that's 400 million VCR's.
The third thing that we think that the copyright
owners want is an economic and an accessible
means of invoking copyright protection
technology and that they, the copyright
proprietors, should have the right to decide
whether they want the material copy protected
or not.
The fourth thing that we think is important is
that there should not be copyright protection
implemented which involves taxes or levies on
the hardware or on the blank media. This
actually has been instituted in other countries.
It was part of the Audio Home Recording Act of
1992 in this country. And we believe that that
presents an undue burden on the consumer, on
the hardware manufacturer and on the software
provider.
What you are looking at are taxes that range
anywhere between two percent and six percent
of the value of the equipment or the media, and
then that gets divvied out somehow amongst
the copyright proprietors, amongst the authors
and the creative people. That is a tax plain
and simple that we think the consumer
shouldn't have to bear, and we know of
technical solutions that would reduce that tax
from the two to six percent range down to about
one quarter of one percent.
So we think that copyright protection is a
matter of economics as well as technology.
We think also that the copyright owner wants
to be able to implement a system which is
compatible with today's technology as well as
future technology. And one very important thing
that is required -- and this where I think it's a
combination of technology and government
intervention -- and that is that any copyright
protection circumvention should be made by law
illegal. And this gets a little bit into the
situation with cable set-top converters, that
people who make these devices, I mean, that
should not be under the copyright law. That
should be under the federal law which makes it
a crime, a federal crime to do that.
And the last thing that obviously is important
for the copyright owner is that any of this
technology be implemented and it does not
interfere with the quality of the picture that's
delivered to the individual's TV set.
So what is our solution for copyright security on
the NII? Five points.
First, we believe that on an economic basis that
we can deploy proprietary analog copy
protection system generators, tiny generators
that are chips inside of digital hardware. These
little generators would add copy protection that
would protect the rights owner's property in the
analog environment.
Secondly, we believe that this proprietary
technology should be made available on an
affordable basis to all involved communities,
both the hardware and the software
communities. We're prepared to do that, and
again, I think if one looks at the alternatives of
the costs of this, that our solution is probably
an order of magnitude less expensive than any
other legislative solution.
We will allow through our technology that the
copyright owner can make the decision on when
and if to apply copy protection technology. The
network operator or the digital hardware itself
will respond according to the wishes of the
copyright owner and activate the appropriate
copy protection technology.
Fourth, we will limit our technology to only
pay-per-view programs. It will not be licensed
to be used in broadcast or subscription pay TV.
So there, the consumer, we believe, has the
right to do time shifting and copying.
And the last thing is that we are in the process
right now of working with hardware companies,
leading hardware companies, major software
companies, trying to develop a comprehensive
technical solution. And we're also investigating
what kind of legal policy, legal doctrine could be
wrapped around that, and possibly doing
something which is a take-off of the Audio Home
Recording Act of 1992.
So, we believe that there is a role for
government in this. We believe that there is a
role for technology. We believe that industry
participants need to work together to make this
happen. Thank you.
MR. LEHMAN: Thank you. Maybe we can
move right on. Mr. Rast is our last presenter.
STATEMENT OF ROBERT M. RAST
VICE PRESIDENT, HDTV DEVELOPMENT
GENERAL INSTRUMENT CORPORATION
MR. RAST: I'm Bob Rast. I'm with General
Instrument Corporation. We're a leading
supplier in the broad band communications
industry. We're a leading supplier in cable, and
we relate to Mr. Sinsheimer's remarks. And
we're also a leading supplier of technology in the
satellite industry that scrambles video signals
for delivery to cable systems as well as direct to
home. And those experiences give us the basis
for the remarks we want to make.
In addition, we're a leader in HDTV and digital
video, so digital television as it's emerging is of
great interest to us, and that's going to be very
important to the NII. And in fact, at a
conference sponsored in part by the IITF, on a
workshop on digital video in May, there were
two findings.
One is -- two of the findings were that digital
video is likely to s