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Points to Ponder > The House that Innovation Built |
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| The House That Innovation Built
Tupperware; was not welcome at first. Consumers were confused as to how to operate the lids. Store sales lagged. In the late forties, home demonstrations of the products proved enormously successful, indicating to Tupper the potential power of direct demonstrations. By 1951, he had pulled all merchandise off store shelves and channeled it solely through direct home sales. Tupper hired Brownie Wise, a charismatic single mother and one of his first direct sellers, to design the Tupperware; direct selling system. The concept grew to be a household phenomenon, the Tupperware Party. Today, a Tupperware demonstration begins approximately every two seconds some place in the world with yearly net sales exceeding $1.2 billion.
Sherman regards the serendipitous discovery of Scotchgard® as one of her most significant works because many experts had written that such a product was "thermodynamically impossible." That day in the lab is legendary. Sherman and her colleague, Sam Smith, were working on another project when they observed that an accidental spill on a white tennis shoe would not wash off nor would solvent remove it. The area resisted soiling. They recognized the commercial potential of its application to fabrics during manufacture and by the consumer at home. So go ahead and put your feet up… the dirt will wash off. Sherman was inducted into the Minnesota Inventors Hall of Fame in 1983.
From his laboratory at Alabama’s Tuskegee Institute, Carver developed 325 different uses for the excess peanuts and 118 products from the sweet potato. Other Carver innovations include synthetic marble from sawdust, plastics from woodshavings, and writing paper from wisteria vines. Upon his death in 1943, Carver contributed his life savings to establish a research institute at Tuskegee. His birthplace of Diamond Grove, Missouri, was declared a national monument in 1953, and he was inducted into the National Inventors Hall of Fame in 1990. Carver only patented three of his many discoveries. "God gave them to me," he said, "How can I sell them to someone else?"
Birdseye was born in 1886 in Brooklyn, New York A taxidermist by trade, but a chef at heart, Birdseye wished his family could have fresh food all year. After observing the people of the Arctic preserving fresh fish and meat in barrels of sea water quickly frozen by the arctic temperatures, he concluded that it was the rapid freezing in the extremely low temperatures that made food retain freshness when thawed and cooked months later. In 1923, with an investment of $7 for an electric fan, buckets of brine, and cakes of ice, Birdseye invented and later perfected a system of packing fresh food into waxed cardboard boxes and flash-freezing under high pressure. The Goldman-Sachs Trading Corporation and the Postum Company (later the General Foods Corporation) bought Birdseye’s patents and trademarks in 1929 for $22 million. The first quick-frozen vegetables, fruits, seafoods, and meat were sold to the public for the first time in 1930 in Springfield, Massachusetts, under the tradename Birds Eye Frosted Foods®. Birdseye turned his attention to other interests and invented an infrared heat lamp, a spotlight for store window displays, a harpoon for marking whales, then established companies to market his products.
Waring was the financial source and marketing force that thrust the Waring Blendor® into the marketplace, but Fred Osius invented and patented the famous blending machine in 1933. Osius knew that Waring had a fondness for new inventions, and the blender needed improvements. Talking his way into Waring’s dressing room following a live radio broadcast in New York’s Vanderbilt Theatre, Osius pitched his idea and received a promise to back further research. Six months and $25,000 later, the blender still suffered technical difficulties. Undaunted, Waring had the blender redesigned, and the Miracle Mixer was introduced to the public at the National Restaurant Show in Chicago in September 1937. It retailed for $29.75. The Waring Corporation succeeded the Miracle Mixer Corporation in May 1938, and the mixer’s name was changed to the Waring Blendor®. Waring went on a one-man marketing campaign that began with hotels and restaurants he visited while touring with his band, and later spread to upscale stores such as Bloomingdale’s and B. Altman’s. Waring once touted the Blendor to a St. Louis reporter saying, "… this mixer is going to revolutionize American drinks." And it did. The Waring Blendor® became an important tool in hospitals for the implementation of specific diets, as well as a vital scientific research device. Dr. Jonas Salk used it while developing the vaccine for polio. In 1954, the millionth Waring Blendor® was sold, and it is still popular today.
Drayton was an accomplished writer and illustrator in other areas, but she will always be the mother of the Campbell Kids. She drew the Kids for the company advertising for nearly 20 years before handing them over to a new group of artists. Drayton’s designs were so popular that doll makers capitalized on their popularity. The company gave E. I. Horsemen Co., Inc. permission to market dolls with the Campbell label on the sleeve. Horseman secured two U.S. design patents for the dolls’ clothes.
A pivotal development in soup occurred when Dr. John Dorrance, nephew of a wealthy Campbell’s investor went to work for the company. At 24, armed with a chemistry degree from MIT and a Ph.D. from the University of Gottengen in Germany, Dorrance turned down prestigious teaching positions to work with Campbell. He made only $7.50 per week, but believed strongly in the company’s potential. Dorrance realized that soup--inexpensive to make but very expensive to ship—could become a powerful product if he removed its heaviest ingredient: water. Dorrance crafted condensed soup out of hardy stock ingredients, slashed the price of soup from $.30 to $.10 per can, and revolutionized the industry. By 1922, soup was such an integral part of the company’s presence in America, that Campbell’s formally accepted "Soup" into its name. Today, Campbell’s Soup Company®, with its famous red and white label, remains a staple in the kitchen as well as American culture.
Favorites like Oreo Cookies®, Barnum’s Animal Crackers®, Honey Maid Grahams®, Ritz® crackers, and Wheat Thins® became staples in American snackfoods. Later Nabisco added Planters Peanuts®, Fleishmann’s® margarines and spreads, A.1.® steak sauce, and Grey Poupon® mustards to its offerings.
In 1895, after several years of considering and rejecting possible inventions, Gillette suddenly had a brilliant idea while shaving one morning. It was an entirely new razor and blade that flashed in his mind—a razor with a safe, inexpensive, and disposable blade. It took six years for Gillette’s idea to evolve. During that time, technical experts told Gillette that it would be impossible to produce steel that was hard, thin, and inexpensive enough for commercial development of the disposable razor blade. Then, in 1901, MIT graduate William Nickerson agreed to try. By 1903, he had succeeded. Production of the Gillette® safety razor and blade began as the Gillette Safety Razor Company started operations in South Boston. Sales grew steadily. During World War I, the U.S. Government issued Gillette® safety razors to the entire armed forces. By the end of the war, some 3.5 million razors and 32 million blades were put into military hands, thereby converting an entire nation to the Gillette® safety razor.
In 1904, Factor and his family came to America. He had a fresh start in St. Louis at the 1904 World’s Fair, selling his rouges and creams, and operating under the name given to him at Ellis Island, Max Factor. But he had stars in his eyes. Factor envisioned movie actors and actresses needing make-up and wigs. He moved his family to Los Angeles in 1908. In 1914, Factor created a make-up specifically for movie-actors that, unlike theatrical make-up, would not crack or cake. Soon movie stars were filing through Max Factor’s make-up studio, eager to sample the "flexible greasepaint" while producers sought Factor’s human hair wigs. He allowed the wigs to be rented to the producers of old westerns on the condition that his sons were given parts as extras. The boys would keep an eye on the expensive wigs. Max Factor introduced cosmetics to the public in the 1920s, insisting that every girl could look like a movie star by using Max Factor® make-up.
The term "patent medicine" does not necessarily mean the potion is patented. The term appeared in England in the 1600s when medicine only had to be original but no proof of effectiveness or safety was required. Since to patent meant to disclose the contents, most kept their recipes secret, but continued to call them patent medicines. Not all medicines were of the snake oil variety. In 1897 Felix Hoffman of the Bayer company found a better method to synthesize acetylsalicylic acid. In 1899 Bayer began marketing the new product as Aspirin. Bayer lost is rights to the trademark, as aspirin became a generic term.
A soap maker at the Procter and Gamble company had no idea a new innovation was about to surface when he went to lunch one day in 1879. He forgot to turn off the soap mixer, and more than the usual amount of air was shipped into the batch of pure white soap that the company sold under the name The White Soap. Fearing he would get in trouble, the soap maker kept the mistake a secret and packaged and shipped the air-filled soap to customers around the country. Soon customers were asking for more "soap that floats." When company officials found out what happened, they turned it into one of the company’s most successful products, Ivory Soap.
During World War I the U.S. Army used the closure in uniforms and gear. In 1923, B.F. Goodrich marketed galoshes with the fastener and christened the invention the "zipper," taking the name from the "zip" sound it made when opened or closed. By the end of the 1920s, zippers were used in articles of clothing, footwear, and carrying cases. In 1933, it was still viewed as the "newest tailoring idea for men" replacing the button fly. In 1914, Gideon Sundbach’s machines were turning out a few hundred feet of zippers a day. Today there are about 12 new zippers a year in the average American’s life and in Macon, Georgia, YKK (the largest zipper manufacturer in the world), produces 1,200 miles of zippers each day.
Nylon was first used for fishing line, surgical sutures, and toothbrush bristles. DuPont touted its new fiber as being "as strong as steel, as fine as a spider’s web," and introduced nylon and nylon stockings to the American public at the New York World’s Fair in 1939. In fact, the "ny" in nylon is for New York. The first year on the market, DuPont sold 64 million pairs of stockings. That same year, nylon appeared in the movie,"The Wizard of Oz," where it was used to create the tornado that carried Dorothy to the Emerald City. In 1942, nylon went to war in the form of parachutes and tents. Nylon stockings were the favorite gift of American soldiers to impress British women. Nylon stockings were scarce in America until the end of World War II, but returned with a vengeance. Shoppers crowded stores, and in San Francisco, one store was forced to halt stocking sales when it was mobbed by 10,000 anxious shoppers. In 1959, Glen Raven Mills of North Carolina introduced panty hose, underpants and stockings all in one garment. With the addition of an opaque nylon top, this eliminated the need for multiple "foundation" garments. In 1965, they developed a seamless version that coincided with the introduction of the miniskirt. Today, nylon is still used in all types of apparel and is the second most used synthetic fiber in the United States.
Fry soon realized that his "bookmark" had other potential functions when he used it to leave a note on a work file, and co-workers kept dropping by, seeking "bookmarks" for their offices. This "bookmark" was a new way to communicate and to organize. 3M Corporation crafted the name Post-it® note for Fry’s bookmarks and began production in the late 70s for commercial use. In 1977, test-markets failed to show consumer interest. However in 1979, 3M implemented a massive consumer sampling strategy, and the Post-it® note took off. Today, we see Post-it® notes peppered across files, computers, desks, and doors in offices and homes throughout the country. From a church hymnal bookmark to an office and home essential, the Post-it® note has colored the way we work.
Graham never intended to be an inventor; she wanted to be an artist. But shortly after World War II ended, she found herself divorced with a small child to support. She learned shorthand and typing and got a job as an executive secretary. An efficient employee who took pride in her work, Graham sought a better way to correct typing errors. She remembered that artists painted over their mistakes on canvas, so why couldn’t typists paint over their mistakes? Graham put some tempera waterbase paint, colored to match the stationery she used, in a bottle and took her watercolor brush to the office. She used this to correct her typing mistakes… her boss never noticed. Soon another secretary saw the new invention and asked for some of the correcting fluid. Graham found a green bottle at home, wrote "Mistake Out" on a label, and gave it to her friend. Soon all the secretaries in the building were asking for some, too. In 1956, Graham started the Mistake Out Company (later renamed Liquid Paper) from her North Dallas home. She turned her kitchen into a laboratory, mixing up an improved product with her electric mixer. Graham’s son, Michael Nesmith (later of The Monkees fame), and his friends filled bottles for her customers. But she made little money despite working nights and weekends to fill orders. One day an opportunity came in disguise. Graham made a mistake at work that she couldn’t correct, and her boss fired her. She now had time to devote to selling Liquid Paper, and business boomed. By 1967, it had grown into a million dollar business. In 1968 she moved into her own plant and corporate headquarters, automated operations, and had 19 employees. That year she sold one million bottles. In 1975, Liquid Paper moved into a 35,000-sq. ft., international headquarters building in Dallas. The plant had equipment that could produce 500 bottles a minute. In 1976, the Liquid Paper Corporation turned out 25 million bottles. Its net earnings were $1.5 million. The company spent $1 million a year on advertising, alone. Graham believed money to be a tool, not a solution to a problem. She set up two foundations to help women find new ways to earn a living. Graham died in 1980, six months after selling her corporation for $47.5 million.
The type-bar system and the universal keyboard were the machine’s novelty, but the keys jammed easily. To solve the jamming problem, another business associate, James Densmore, suggested splitting up keys for letters commonly used together to slow down typing. This became today’s standard "QWERTY" keyboard. Sholes lacked the patience required to market the new product and sold the rights to Densmore. He, in turn, convinced Philo Remington (of rifle fame) to market the device. The first "Sholes & Glidden Type Writer" was offered for sale in 1874 but was not an instant success. A few years later, improvements made by Remington engineers gave the machine its market appeal and sales skyrocketed.
Determined to never again suffer such humiliation, Waterman began to make fountain pens in his brother’s workshop. Waterman used the capillarity principle which allowed air to induce a steady and even flow of ink. He christened his pen "the Regular," decorated it with wood accents, and obtained a patent for it in 1884. In his first year of operation, Waterman sold his hand-made pens out of the back of a cigar shop. He guaranteed the pens for five years and advertised in a trendy magazine, The Review of Review. The orders filtered in. By 1899, Waterman opened a factory in Montreal and was offering a variety of designs. In 1901, upon Waterman’s death, his nephew, Frank D. Waterman took the business overseas and increased sales to 350,000 pens per year. The Treaty of Versailles was signed using a solid gold Waterman pen, a far cry from the day Lewis Edson Waterman lost his important contract due to a leaky fountain pen.
The Peace Corps sent Fox to The Gambia in West Africa. There she observed the extensive misuse of pesticides which magnified her concern for the environment, encouraging her to develop safer methods of pest management. After returning home, Fox entered a graduate program at the University of California, and, in 1982, received her Masters degree in Integrated Pest Management. Fox was introduced to coloured cotton while working for a cotton breeder, whose focus was developing pest-resistant strains of cotton. The peoples of Central and South America had spun these strains for centuries, but the fiber qualities were not sufficient for modern machine spinning. Here was Fox’s opportunity to combine her concern for the environment, work in her field of entomology, and practice her favorite pastime, spinning and weaving. After many years of breeding the coloured cotton, Fox produced a commercial quality fiber. In 1989 she opened Natural Cotton Colours, Inc. Today Fox designs fabrics with her cotton and continues research.
Most of us either own a recliner or know a friend or family member who does. The innovative chair design was invented during the spring of 1928, about the same time Dr. Fleming discovered penicillin, Mickey Mouse starred in the first talkie cartoon, "Steamboat Willie," and Lawrence Welk started intoxicating America with his champagne bubble band. Cousins Edward M. Knabusch and Edwin J. Shoemaker designed a wood slat folding chair from orange crates—the first La-Z-Boy recliner. A comfortable concept, the chair followed the contour of a person’s body, both sitting up and leaning back. In 1927, the cousins abandoned secure jobs, joined forces, and invested in their own furniture business in Monroe, Michigan. Suddenly, Knabusch--a woodworker--turned marketer, and Shoemaker--a farmer--turned engineer. The locals thought they were crazy, but the Floral City Furniture Company flourished. A furniture buyer refused to purchase a wood slat porch chair and advised the inventors to upholster the chair and sell it as a year-round piece. They did, and the new chair swept the public off their feet. With financial help from friends and family, Knabusch and Shoemaker patented their inventions and registered their trademarks. Business was brisk, but other manufacturers complained about Floral City Furniture Company being both a retailer and manufacturer. In 1941, the cousins separated the La-Z-Boy reclining chair factory from Floral City Furniture. With only a brief slow-down during World War II, the La-Z-Boy Chair Company continued to grow, adding new furniture pieces and changing designs to suit the times. La-Z-Boy workers now make more than 30,000 chairs and sofas each week—that’s 6,000 a day.
In 1907, James Murray Spangler, a janitor in a Canton, Ohio department store, deduced that the carpet sweeper he used was the source of his cough. He tinkered with an old fan motor and attached it to a soap box stapled to a broom handle. Using a pillow case as a dust collector on the contraption, Spangler invented the first portable electric vacuum cleaner. He improved the basic model, received a patent in 1908, and formed the Electric Suction Sweeper Company. One of the first buyers was a cousin, whose husband, William H. Hoover, later became the president of the Hoover Company, with Spangler as superintendent. Hoover’s improvements resembled a bagpipe attached to a cake box, but they worked. Sluggish sales were given a kick by Hoover’s 10 day, free home trial, and eventually there was a Hoover® vacuum cleaner in nearly every home.
Swanson removed the name "TV Dinner," from the packaging in the 60s, and has since introduced lighter fare in microwave-safe trays. Swanson TV Dinners still remain in the public conscience as the dinner phenomenon of the 50s that grew up with television.
Women neighbors of the Bissells, working out of their homes in Grand Rapids, Michigan, put together the inner workings and cases of the sweeper. They secured tufts of hog bristles with string, dipped the tufts into hot pitch, inserted the tufts into brush rollers, and trimmed them with scissors. Mrs. Bissell then gathered the parts in a clothes basket and took them back to a room above the store for assembly. While production was underway, Mr. Bissell was on the road selling his new invention. To demonstrate, he threw a handful of dirt onto a carpet while his prospective customer watched the dirt disappear into the clanging contraption… a sale was made. The Bissell Carpet Sweeper® remains virtually unchanged today.
Created in 1943, Tide detergent was the combination of synthetic surfactants and "builders." The builders helped the synthetic surfactants penetrate the clothes more deeply to attack greasy, difficult stains. Tide was introduced to test markets in October 1946 as the world’s first heavy-duty detergent. Consumer response was immediate and intense. Tide detergent outsold every other brand within weeks. It became so popular that store owners were forced to limit the quantity purchased per customer. Tide detergent was improved 22 times during its first 21 years on the market, and Procter & Gable still strives for perfection. Each year, researchers duplicate the mineral content of water from all parts of the United States and wash 50,000 loads of laundry to test Tide detergent’s consistency and performance.
In 1980, two Minnesota brothers, Scott and Brennan Olsen, discovered an older in-line skate in a sporting goods store and thought the design would be perfect for off-season hockey training. They improved the skate on their own and soon were manufacturing the first Rollerblade® in-line skates in their parents’ basement. Hockey players and alpine and Nordic skiers quickly caught on and were seen cruising the streets of Minnesota during the summer on their Rollerblade® skates. Strategic marketing efforts thrust the brandname high into public awareness. Skating enthusiasts began using Rollerblade® as a generic term for all in-line skates, putting the trademark in jeopardy. Today 60 in-line skate manufacturers exist, but Rollerblade® is credited with introducing the first polyurethane boot and wheels, the first heel brakes, and the development of Active Brake Technology (ABT), which makes stopping easier to learn and to control. Rollerblade® has approximately 200 patents and 116 registered trademarks.
His Burbank potato was introduced in Ireland to combat the blight epidemic. Burbank sold the rights to the potato for $150, enough to travel to Santa Rosa, California. There he established a nursery, greenhouse, and experimental farm that have become famous throughout the world. Plants were not patentable until 1930. Consequently, Burbank received his plant patents posthumously. He was inducted into the National Inventors Hall of Fame in 1986.
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