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2012 National Trademark Expo

The Expo features educational seminars and children’s workshops and activities. Exhibitors showcase their federally-registered trademarks through educational exhibits, including booths, themed displays, costumed characters, and inflatables.


  • 5-hour ENERGY
  • 1000 Cranes, LLC
  • ABA Section of Intellectual Property Law
  • AIPLA, Creativity in Bloom
  • American Girl
  • The American National Red Cross
  • Caterpillar Inc.
  • CMG
  • Cricket Wireless
  • Department of the Army
  • Girl Scout Council of the Nation’s Capital
  • The Hershey Company
  • HiT Entertainment
  • Hooray for Books!
  • Idaho Potato Commission
  • Indian Arts and Crafts Board
  • International Trademark Association (Unreal Campaign)
  • Mattel
  • NASA Goddard Space Flight Center
  • NASCAR, Inc.
  • NBC Learn
  • NumbersAlive!
  • The Pepsom Group
  • Rita's Ice, Custard, Happiness
  • Rutgers, The State University of New Jersey
  • Travelers
  • Under Armour
  • United States Air Force
  • UPS
  • U.S. Department of Energy
  • U.S. Government IPR Agencies: Department of Commerce, National IPR Coordination Center, and Customs and Border Protection
  • Valvoline
  • Wormwatcher
  • Zipcar


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Costumed Characters

  • 5-Hour ENERGY Bottle
  • Barbie
  • Bob the Builder
  • Cap’n Crunch
  • Chester Cheetah
  • Clifford the Big Red Dog
  • Crayola crayons’ mascot “Tip”
  • Fruit of the Loom “fruit suits”
  • GEICO’s Gecko
  • Hershey’s milk Chocolate Bar
  • Reese’s Peanut Butter Cups
  • Rita’s Ice Guy
  • Rutgers Scarlet Knight
  • Spuddy Buddy
  • T. Markey


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  • Collegiate mascots
  • GEICO’s Gecko
  • NFL football player - Baltimore Ravens
  • Three-dimensional letter K
  • Tube featuring the Cricket logo
  • Valvoline bottle


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Outside Attractions

  • Caterpillar equipment
  • Mattel’s Power Wheels
  • NASCAR show car for 5 Hour-ENERGY
  • Rita’s trailer
  • UPS race car simulator
  • UPS truck
  • USDA Food Safety Mobile
  • Vehicles featuring Cricket Wireless’ trademarks
  • Vehicles featuring Zipcar’s trademarks


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Inside Attractions

  • Children’s Workshops
  • Guide to Expo Exhibitors
  • National Inventors Hall of Fame Museum exhibit
  • Sound Marks Exhibit
  • Story Time by Hooray for Books!
  • Video to assist pro se applicants- National Inventors Hall of Fame Museum


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Display Cabinets

  • Counterfeit vs. Authentic goods
  • Geographical Indicators
  • Non-traditional Marks


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  • Common Mistakes to Avoid When Filing for Trademark Registration
  • Counterfeiting and Piracy – Why Buy “Legit”
  • Respecting the Indian Brand:  Native American Art and Imitation
  • Trademarks 101
  • Trademark Application Filing and Registration Process
  • USPTO Website: An Overview of Online Tools and Resources
  • What Every Small Business Must Know About Intellectual Property


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United States Patent and Trademark Office
This page is owned by Trademarks.
Last Modified: 11/25/2013 1:41:09 PM