2010 National Trademark Expo

The Expo features educational seminars and children's workshops and activities. Exhibitors showcase their federally-registered trademarks through educational exhibits, including booths, themed displays, costumed characters, and inflatables.


  • 5-Hour ENERGY
  • American Intellectual Property Law Association (AIPLA)
  • Caterpillar, Inc.
  • CFA Properties, Inc. (Chick-fil-A)
  • CMG
  • Dippin' Dots, Inc.
  • Elevation Burger
  • GED Testing Service
  • Hillerich & Bradsby Co. (Louisville Slugger)
  • INTA
  • State of Idaho Potato Commission
  • The Hershey Company
  • The Pepsom Group
  • Travelers
  • Wells Fargo & Company
  • U.S. Department of Commerce, International Trade Administration (ITA)
  • U.S. Department of Homeland Security, Customs and Border Protection (CBP), Immigration and Customs Enforcement (ICE), National IPR Coordination Center (NIPRCC)

Costumed Characters

  • The Berenstain Bears
  • Dippin' Dots
  • Clifford the Big Red Dog
  • Curious George
  • The Man in the Yellow Hat
  • Cat in the Hat
  • Lorax
  • Crayola crayons' mascot "Tip"
  • Dennis the Menace
  • Popeye and Olive Oyl
  • Pillsbury Doughboy
  • Hershey's Kisses
  • Reese's Peanut Butter Cups
  • Hershey's milk chocolate bar
  • Sprout
  • 5-hour ENERGY bottle
  • GEICO's gecko
  • Chick-fil-A's cow
  • Spuddy Buddy


  • Michelin Man
  • NFL Football players
  • Collegiate mascots
  • The Cat in the Hat's Hat and Hand
  • Green Giant
  • Chick-Fil-A's cow
  • NASA space shuttle

Outside Attractions

  • NASCAR show car for 5 Hour-ENERGY
  • Caterpillar equipment

Inside Attractions

  • Children's Workshops
  • Food-related exhibit about trademarks in National Inventors Hall of Fame Museum
  • "How to File a Trademark" at TEAS (Trademark Electronic Application System) booth
  • Story time by Hooray for Books!
  • Video to assist pro se applicants in the National Inventors Hall of Fame Museum

Display Cabinets

  • Bottle Configurations
  • Counterfeit vs. Authentic goods
  • Indian Arts and Crafts Board (IACB) items
  • ® Artwork


  • Common Mistakes to Avoid When Filing for Trademark Registration
  • Trademarks 101 which covers basic facts about trademarks and trademark law
  • What Every Small Business Must Know About Intellectual Property
  • Why Buy 'Legit'? . . . About Counterfeit Goods