Long Description for the Increasing Customer Satisfaction Graph for Trademarks Issued
Customer Satisfaction with the Trademarks Issued
The following table presents the values given in the increasing customer satisfaction graph for the trademarks issued for the last four fiscal years.
| FY 2000 | FY 2001 | FY 2002 | FY 2003 | |
|---|---|---|---|---|
| Target | 72% | 65% | 72% | 75% |
| Actual | 65% | 70% | 65% | 70% not met |
DATA VALIDATION AND VERIFICATION
- Data source: Customer surveys.
- Frequency: Surveys are conducted and results are reported annually.
- Data storage: Paper files and electronic files.
- Verification: Internal statistician develops data instrument, conducts survey, and compiles results. Review of results is performed internally by Trademark management.
- Data Limitations: None.
